Tag: germany

Mobile payments gain more support in Germany

German companies are working together to promote mobile commerce throughout the market

NFC-based mobile payments are receiving more attention in Germany. The country’s retailers and mobile carriers are beginning to promote NFC technology as a way to participate in mobile commerce. A growing number of consumers have been demanding new mobile services that allow them to purchase products with their mobile devices. Many of these services are based on NFC technology, but relatively few German companies have embraced this technology in order to engage mobile consumers.

2,000 NFC-enabled payment terminals to be deployed in Germany

Vodafone Germany, Deutsche Telekom, and Telefonica are working with six major retailers throughout Germany to introduce new mobile point-of-sale terminals. Some 2,000 of these terminals are being provided to retailers in Germany. These terminals are equipped with NFC technology that will allow them to accept transactions being made from mobile devices. In order for these transactions to be conducted, however, the devices themselves will also have to make use of NFC technology.

NFC technology continues to play a major role in the mobile payments space

Mobile Payments - NFC TechnologyNFC-enabled mobile devices had been rare in the past, but these devices are now quite common throughout several prominent markets. NFC technology currently makes up the majority of the mobile payments infrastructure, and devices that are equipped with the technology have little trouble participating in the mobile commerce space. Retailers have been somewhat slow to embrace the technology, however, due to the costs associated with purchasing and upgrading existing point-of-sale terminals. With the help of other large companies, retailers may be able to mitigate these costs and establish a foothold in the mobile payments scene.

Germany’s mobile commerce market is beginning to become more lively

Germany’s mobile commerce scene is somewhat less active than what can be found in other markets. While consumers have shown significant interest in mobile payments, they have not shown aggressive support for services that allow them to pay for products with their smartphones and tablets. This may change in the coming years, as retailers become more accommodating of mobile shopping.

Mobile commerce is booming in Europe

New report highlights the performance of mobile shopping in European countries

Mobile commerce is experiencing a promising period of success in Europe, according to a new report from yStats. The report shows that countries in Western Europe boast of high degrees of smartphone and tablet penetration, which is creating a favorable environment for mobile payments to thrive within. Mobile devices have become part of people’s lives in these countries and many are becoming more comfortable with the notion of mobile shopping. The report notes that Sweden and the United Kingdom are among the countries that have the highest mobile shopper penetration in the world.

Germany and Austria are seeing a great deal of mobile shopping activity

In Central Europe, Germany is currently considered the leader when it comes to mobile penetration. High degrees of smartphone and tablet ownership have lead to an increase in mobile commerce sales throughout the country. Mobile sales accounted for more than 10% of all online retail sales in 2013. Austria is experiencing similar success, with nearly one third of its online shoppers making a purchase from a mobile device.

UK currently leads the way when it comes to mobile commerce sales

Mobile commerce growth in EuropeThe UK currently leads other Western European countries in terms of mobile retail activity and e-commerce sales. Sales from tablets are growing significantly faster than sales from smartphones in the United Kingdom. Tablets are becoming favorable because of their larger screens and somewhat higher processing power. These devices provide a more enjoyable shopping experience for some consumers, which is why they are beginning to see more mobile commerce activity than smartphones.

Europe may establish itself as a favorable market for mobile payments and shopping in the near future

Europe may soon become the premiere battleground for the mobile commerce industry. Currently, the Asian-Pacific is considered one of the most active and attractive markets when it comes to mobile payments and retail, but European brands are beginning to become more mobile-centric. As consumers become more comfortable with the idea of mobile shopping and payments, Europe is likely to continue finding success in the mobile commerce field.