The location based technology is helping to ensure that gamers are adhering to state laws.
As a growing number of applications are integrating geolocation technology into their features, mobile app development companies are discovering that there are many new and undiscovered uses for this tech, and they are beginning to use them.
This has become especially handy in some industry sectors where regulations and laws change by state.
For example, New Jersey regulators have started to ease the laws when it comes to being able to gamble online and over mobile. However, the gamer still needs to be located within the state in order to abide by these regulations. Therefore, that industry is starting to use geolocation to an increasing degree to make sure that the people who want to use those particular mobile gaming apps are actually located where they say they are.
So far, geolocation technology is proving to be a reliable source of location information.
This is piquing the interest of a number of different types of mobile app development firms and mobile gaming companies that are seeing the growing potential of this technology. The location based tech uses cell phone signals in order to determine where the mobile device user is actually located – not where he or she claims to be
This helps to be able to ensure that people who are where they say they are will have full access to the services or mobile gaming opportunities that they want, and will assist in blocking people who are only pretending to be local – even if they are quite near to a state line but still outside of its border.
It is expected that the industries that are using this technology will only continue to grow as its implementation is better understood and as its accuracy continues to prove itself. This has already been celebrated by the New Jersey Division of Gaming Enforcement, according to one of its spokespeople, Kerry Langan, but it is unlikely to stop there. That department is now working with the largest Location as a Service (Laas) company in the world, Locaid, as of November.
As other government departments and agencies, as well as private companies watch what geolocation technology does for that sector and with how much accuracy, it will continue to spread beyond simple mobile marketing opportunities.