Tag: geolocation based marketing

Location based marketing campaigns proved successful at the Super Bowl

This not only indicated that mobile advertising is going mainstream, but that specific techniques are the most worthwhile.

It came as no surprise that mobile would play an important role in the advertising that went on at Super Bowl 2014, but the popularity and success of location based marketing was considered to be a highly notable trend, this year.Location Based Marketing - Football Event

This data has now been released following the first massive advertising event of the year.

Social media marketing had already been expected to play an important role, this year, and it certainly did. The Super Bowl ads were riddled with opportunities for viewers to take part in interactive campaigns. But it appears to be the location based marketing techniques that truly took the cake throughout the event, particularly due to additional efforts such as the wireless beacons that were installed by the NFL within the stadium as well as in areas such as Times Square.

This gave fans the opportunity to take part in location based marketing campaign interactions.

The techniques gave the fans the ability to do everything from finding the nearest bathroom to discovering the closest place where they could purchase licensed Seahawks gear. So far, this is likely the largest mainstream event to use wireless transmitters specifically for this type of advertising purpose. That said, it doesn’t look like it’s going to stop.

The success of the event only secured the intentions of the MLB to add its own beacons, but this will also be occurring outside of sports advertising. American Eagle Outfitters and Macy’s have also announced their own campaigns that will involve the use of beacons.

This type of hyper location based marketing helps to target consumers at precisely the best possible time to reach them to shop for products when they are already thinking about that type of purchase, and when they are most ready to pay attention to deals for products and to learn about additional items that are available.

While this isn’t necessarily a brand new concept, it is becoming truly mainstream for the first time due to the widespread use of smartphones, using techniques such as geofencing, geoaudiencing, and geoconquesting, among others.

Geolocation based marketing may be a game changer for local retailers

This technology is being seen as one of the most promising trends that will be seen in 2014.

According to experts from many different reputable publications, geolocation based marketing has become one of the most promising trends that will be available to local businesses this year.

The technology is being called one of the biggest possibilities for businesses to boost revenues.

By using geolocation based marketing, businesses have the chance to increase their revenue by encouraging a growing number of people to actually step inside the doors of their stores. This form of advertising and promotions can provide shoppers with targeted messages based on specific locations. Their mobile devices, such as their smartphones provide the preferences and locations of the device users so that a store will be able to properly communicate with them in a timely and relevant way.

There are many different ways in which businesses could potentially benefit from geolocation based marketing.

Geolocation Based Marketing for RetailThere are many different ways in which this technology can be used, including everything from location and checking services such as Foursquare and Yelp, but also through device tech such as near field communication (NFC). Beyond that close proximity tech that allows for information exchange in close proximity, there is also Bluetooth and GPS that can be used for geo-fencing that can automatically locate the consumer and send him or her a message when they have walked within a specific predefined zone.

This type of advertising has already been used by a number of companies. Perhaps one of the most famous uses of the tech to communicate with customers is from Subway. They have already successfully launched a “You are here” campaign. This allowed users in close proximity to one of the restaurants to be prompted to opt in. When they did, they received MMS messages that gave them the opportunity to take advantage of special discounts as they walked by one of the restaurants.

The Domino’s pizza chain has also used geolocation based marketing to be able to better their customer loyalty and to help to encourage repeat sales from among their existing customer base.