Tag: geo-fencing

Mobile marketing offers a new real time strategy through Smart Ads

One firm is now providing what it calls a first of its kind in terms of advertising service to smartphone users.

A mobile marketing firm called Smart Communications has announced that it will be beginning a first of its kind form of advertising service, called Smart Ads, which use geolocation technology in real time.

This ad service is meant to give brands the opportunity to target consumers using their smartphones through geo-fencing.

Geo-fencing is a type of location based mobile marketing strategy that defines a physical boundary in a real world space – such as a shop location – allowing that space to be programmed to complete various types of actions. For example, when a consumer that has opted in enters the space with his or her smartphone, he or she may automatically be sent a promotional coupon that they can redeem with a purchase, or they may receive an ad of the latest contest that is currently running. The specific command is triggered for the device as the consumer enters the applicable area.

The company claims that this is the first and only mobile marketing service of its nature.

Mobile Marketing - Geolocation TechnologyAccording to the media convergence group head at Smart Communications, “Unlike other mobile ads solutions in the market, Smart Ads is the first and only service capable of determining the real-time location of subscribers who have opted-in or signified interest to accept mobile ads. A subscriber’s location in real time is our main differentiator. Brand offers delivered while they are still within the specified location.”

What this means is that consumers who opt in will be able to obtain offers and deals for products that are the most relevant to those specific individuals, while they are located near a branch or a shop location. At the same time, this is very appealing to advertisers, as it will give them the opportunity to target promotions based not only on the actual real time location of a user, but they will also be able to add filters based on network usage profiles, individual demographic, and various forms of audience segmentation.

Smart Communications underscored the fact that this mobile marketing program is an opt-in only, in order to respect the privacy of the smartphone users.

Mobile marketing revenues in the U.S. break new records

Local ads are now bringing in more money than they ever have before, and are continuing their rapid increase.

According to a new report that has been released by BIA/Kelsey, the mobile marketing sector’s local advertising revenues in the United States will be reaching $4.5 billion by the end of this year.

This will represent a massive increase over the $2.9 billion that was brought in during 2013.

These details have been published in the mobile marketing local ad revenues report from the firm, which also predicted that these figures will more than triple by the year 2018. At that point, the report predicts that the revenues will have risen to $15.7 billion. This helps to illustrate the importance of local when it comes to advertising online.

The report also showed that mobile marketing spending in the U.S. will rise to $11.4 billion, this year.

That will then continue to grow over the next five years until it reaches $30.3 billion. By the end of the forecast period of this report, mobile ads that are locally targeted will come to represent more than half (52 percent) of all of the mobile ad spending in the United States.Mobile Marketing Revenue

Propelling this localized share of the revenues forward over this channel is the rapid adoption of various tactics to appeal to smartphone users when they are within specific locations or seeking local businesses. These include such options as click to call, click to map, and geo-fencing. These are rapidly becoming more commonplace among national advertisers, who currently make up the majority of ad spending over this channel in the U.S. They are also those that are making the greatest effort to take advantage of the growing availability and yet currently greatly undervalued local advertising category.

Many smaller advertisers have yet to understand that the demand in searches is increasingly headed in a mobile direction as individuals bring their smartphones wherever they go and use them for a growing number of purposes. Therefore, this ad inventory is undervalued, providing an ideal opportunity to step into that mobile marketing space while it is the least expensive and most rewarding to do so.