Tag: gartner report

Mobile customer service is deeply lacking, Gartner

The weakness in this area has caused customer engagement to suffer, said the research firm.

Gartner has recently released a report that has been entitled “Weak Mobile Customer Service Is Harming Customer Engagement” and which has provided some considerable insight into the issues that are facing the m-commerce industry.

The researchers at Gartner have pointed out that consumer expectations aren’t met by the support they are receiving.

The report pointed out that because mobile customer service is not up to snuff, it is not having a very positive result on the customer engagement that they are experiencing. As high quality customer engagement is one of the most important principles in successful m-commerce, this discovery by Gartner may be the motivator that IT leaders require in order to innovate in the area of engaging consumers on multiple channels and to have the metrics that are provided select the projects that will be pursued.

The report showed that Gartner feels that there is a considerable weakness in mobile customer service, but that it is fixable.

Mobile Customer Service LackingIt was also evident that the report saw the opportunity to turn this perceived weakness around and to convert it into what could one day be a strength in mobile commerce. According to the vice president and an analyst at Gartner, Michael Maoz, “Marketing may fill the sales funnel, and the sales department can close a deal, yet it is the overall impression of the enterprise generated by the quality of customer service that differentiates one enterprise from another.”

Maoz also pointed out that attempting to express the concept of overall and departmental customer engagement so that it can be broken down and understood as components of operations throughout an enterprise is beginning a transformation of the very definition of what customer service actually is. In fact, while that was once seen as “an isolated function”, it is now starting to become “an enterprise objective”, which must be “delivered across all points where the customer ‘touches’ the business.”

Gartner also feels that mobile customer service is going to provide the very opposite effect that had previously been predicted by others in the industry. While some may believe that the need for humans in the customer service experience could be replaced by mobile technologies, Gartner feels that within a span of two years, one in every three customer service interactions will still need “human intermediary” support.

NFC technology for smartphone payments are proving disappointing

Gartner has just released research that suggests that the adoption of the technology has held back growth in other areas.

Though money transfers have been booming over mobile, Gartner has just published the results of its latest research which have indicated that the adoption of NFC technology has been adequately poor that it is actually holding back the growth of smartphone based payments around the globe.

They have, however, predicted that mobile money transfers will continue their growth at least through 2017.

Though technology and banking giants had had very high hopes for tap-and-pay and contactless payments over smartphones, when all is said and done, NFC technology has proven to be nothing more than a disappointment over the last while and, according to the report, has hindered the growth of the overall mobile payments market worldwide. At the same time, the report also indicates that there are still some bright spots and there is still some potential for future use by consumers.

The Gartner report said that NFC technology tremendously held back the value of transactions over smartphones.

NFC technology for smartphones disapointingGartner explained that due to NFC technology, the value of transactions completed via smartphone “has been reduced by more than 40 percent throughout the forecast period due to disappointing adoption of NFC technology in all markets in 2012 and the fact that some high-profile services, such as Google Wallet and Isis, are struggling to gain traction.”

The forecasts that Gartner is now making state that NFC technology will now make up only 2 percent of the total transaction value for mobile payments this year and that by 2017, it will represent only 5 percent of the total. It does see that there is the potential for faster growth in 2016 when there is greater penetration of enabled smartphones and contactless readers.

What does seem evident to the company’s analysts as well as to other observers in the industry is that the greatly hyped NFC technology will not be revolutionizing mobile payments as had once been the general belief. It has been facing far too many struggles on a great number of levels both from the side of the devices and the payment terminals to take off at any time in the very near future.