Tag: flurry

Millennials may not love mobile games

| June 16, 2013

Favored demographic appears disinterested in mobile games

Millennials are one of the favored demographics of the game industry. Those born beyond 1981 technically qualify to be associated within this demographic and are considered to be the most tech-savvy generation of modern times. Because this generation grew up steeped in technology, they have a special place within the game industry, especially where mobile games are concerned. As such, developers tend to focus on this demographic a great deal when they make new mobile games. Millennials, however, are not as focused on games as the industry may think.

Report highlights the time spent on mobile games

Flurry, an analytics and market research firm focused on the mobile sector, has released a new report concerning the time that Millennials spend on their mobile devices. The report notes that a massive portion of this generation makes use of smartphones and tablets for one purpose or another. Many of these people play mobile games, but the report shows that mobile games receive the absolute least amount of a consumer’s time.

Mobile Games - MillennialsMillennials spend little of their time on gaming

According to the report, Millennials are not the primary demographic for mobile games. This generation spends significantly more time on social networking applications and other entertainment platforms than they do on gaming. Despite this, however, the majority of the game industry is devoted to marketing to this demographic in the hopes of finding some degree of success. The report shows that Millennials do devote some of their time to mobile games, but not as much as the industry may have hoped.

Popular demographic may not be as interested in games as previously thought

One of the reasons that Millennials do not spend significant amounts of time engaged in mobile games may be due to the very nature of the games themselves. Mobile games are designed to be addicting, but typically only offer small amounts of content. This content can often been experienced in a matter of hours and Millennials have notoriously shallow attention spans. Consumers often play mobile games for a short period of time before moving on to the next experience.

Consumers devote much of their time to mobile games

| April 6, 2013

mobile games consumersFlurry highlights the time investment consumers devote to mobile games and social networking

Flurry, a mobile startup that offers analytic reports concerning the mobile space, has released a new report concerning how mobile consumers use their time. Smartphones and tablets have become a very important part of the lives of millions of people all over the world. These devices are regularly used to interact with contacts, shop, watch movies, and play games and offer consumers nearly endless access to the Internet and all the resources therein. Flurry notes that there are three main activities wherein Android and iOS users spend the majority of their time.

Consumers spend most of their time in apps, specifically Facebook

According to the firm, Android and iOS users spend an average of 2 hours and 38 minutes every day on mobile applications. Approximately 80% of this time is spent within an application itself, 32% of this time is spent on mobile games, and 20% is spent by browsing the Internet. Social networking accounts for the majority of the time consumers spend on their smartphones and tablets, with Flurry’s report showing that much of this time is devoted to Facebook.

Mobile games account for large portion of time spend on mobile devices

Mobile games take up a significant portion of consumers’ time as well, with many investing their time into these games while traveling or waiting for events to begin. Mobile games are the primary form of entertainment for those on mobile devices, whereas entertainment platforms like YouTube account for significantly less time investment by comparison. Mobile games appear to be so popular because they are easy to pick up and play and most are free.

Facebook may find success through engaging consumers with mobile games

Facebook could have a significant opportunity due to how much time mobile consumers invest on the platform. The social network already boasts of 680 million mobile users accessing it every month. If Facebook can find a way to engage these people more effectively, it may be able to significantly eclipse other social networks, like Twitter and Pintrest. Mobile games may be an adequate way to accomplish this task, as consumers have already shown their willingness to play these games, especially through Facebook, which boasts of a substantial social gaming network.