Tag: firefox

According to the founder of Mozilla, the app currently under development will stop advertising by default.

One of the founders of Mozilla, Brendan Eich, who is also the creator of JavaScript, has announced that there is a Firefox mobile browser in the works which will be called Brave and that will provide users with a browser that will block all ads by default.

In a recent blog post in which Brave, as a company, was launched, Eich described the reason for this product.

Eich explained that he feels that there is a “primal threat” that currently exists in the current internet situation as a result of the disruption of the typical free, ad-supported web. Therefore, he is hoping to create a type of Firefox mobile version called Brave that will offer “a solution designed to avert war and give users the fair deal they deserve for coming to the web to browse and contribute.”

He explained that the Firefox mobile Brave version will be a first step in a new direction for the internet.

In Eich’s blog post, he explained that the development of this new browser is going to be accompanied by a “private cloud service with anonymous ads”. In this way, the Brave browsers will, by default, block all advertising including “initial signaling/analytics scripts that start the programmatic advertising ‘dirty pipe’, impression-tracking pixels, and ad-click confirmation signals.”

That said, the mobile browser isn’t meant to stand out exclusively because of its ad blocking features. Eich also pointed out that it is being designed to be a “browser-based ad-tech platform.” In this way, it will be removing all ads and, once they’re gone, Brave will place a small number of standard-sized spaces onto web pages through the use of a cloud robot. This will allow the browser to insert its own ads that will be targeted through the use of “browser-side intent signals phrased in standard vocabulary”. They won’t use either persistent cookies or user identification.

The hope is that this Brave Firefox mobile version will help to boost the privacy and speed of internet navigation over smartphones and tablets. This will because it will weed out data-consuming tracking software and ads. The claim from Brave is that this can create a load time that is up to four times better.

Companies begin to consider mobile security a priority

Privacy has become more than a regulatory measure that online companies must wrangle with on a daily basis. As consumers begin to favor their mobile devices more, privacy has become a major concern for them, especially when it comes to mobile marketing and mobile security. Online companies are now fighting to prove that their privacy measures are much more comprehensive than those coming from their competitors, all in a bid to ensure that consumers have control over the data they share with the business world.

Mozilla takes steps to protect privacy

Many companies are adopting a very firm stance on the issue of privacy. Such is the case with Mozilla, which holds a very strong presence in the web browser market. Mozilla has announced that it will allow users of its Firefox browser to completely disable all third-party tracking methods in order to provide them with more security while online. This extends to the company’s recently unveiled mobile operating system, which could have major implications for the world of mobile marketing and mobile security.

Apple and Facebook look to improve mobile security

Mozilla is not alone in its enthusiasm concerning mobile security. Apple has begun requiring application on its popular App Store to receive permission from consumers before collecting geographic information and other data. Facebook, which has long been plagued by accusations of carelessness when it comes to privacy, has also been making moves to become more secure for users. The social network is currently working on a variety of privacy tools, one of which keeps a user’s personal data stored on a cloud network.

Government interest spurs action on mobile security

Much of the enthusiasm concerning mobile security may be due to the fact that the U.S. government is beginning to force companies to take the matter more seriously. The Federal Communications Commission recently introduced new regulations that require applications to inform their users that personal information is being collected. Demand for better privacy and mobile security measures has also been on the rise among consumers, forcing companies to take more considerations when it comes to protecting information.