Tag: fast food qr codes

QR codes generate hype from Taco Bell product packaging

| February 26, 2013

Taco Bell QR CodesThe ESPN College Football campaign used the barcodes to generate hundreds of thousands of scans.

The outcome of the ESPN College Football mobile marketing campaign have now been released by Taco Bell, which has revealed that the QR codes from their product packages were scanned 225,000 times in less than two months.

This marketing effort was part of the overall Bowl Championship series campaign.

Taco Bell feels that this achievement was a considerable one. This is not the first time that the fast food chain has run mobile marketing campaigns that have used QR codes. This time, it is receiving applause from many in the industry for the way that the barcodes were applied in order to generate the greatest amount of attention and use.

The QR codes were placed on the soda cups and the 12 pack taco boxes throughout the campaign.

Those items could be scanned using a smartphone and any scanner app designed for reading QR codes – of which there are many available for free. When a customer scanned the barcode, he or she was redirected to analyst Mark May’s previews that were presented for the upcoming games in the series. The initial launch of this campaign was on December 20, and it ran right through until February 3.

The QR codes saw periods of higher and lower popularity, coming to a high point as the games were actually taking place. However, after January 7, there was not as much attention seen by the barcodes, simply because the National Championship Game had already been played by that point. This was, however, a matter of context and the company does not at all consider it to be a failure of the campaign.

Behind the management of the QR codes was Snipp Interactive. Its CEO, Atul Sabharwal, pointed out a number of elements that led to the success and high rate of use in the campaign. He also shared that he feels that this is a prime example of the true potential of these smartphone friendly barcodes as a “mobile response mechanism”. He added that “It’s even more impressive when you consider that this wasn’t a contest, sweepstakes or giveaway, which have traditionally always generated high volumes of responses.”

QR codes provide McDonald’s customers with nutrition info

| January 21, 2013

QR Codes Mcdonalds Nutrition FactsThe latest design for the product packaging will feature the smartphone friendly barcodes.

In its latest step to appeal to nutrition conscious consumers, McDonald’s Corp. has announced that it will be adding QR codes to the latest design of its product packaging, to make it easier for customers to learn about the foods they are purchasing.

The fast food restaurant has been making several similar efforts to simplify the transmission of information.

This largest fast food chain in the world has been making a number of different efforts over the last few months and in recent years, in order to make nutrition a higher priority. The QR codes are an element of this overall effort, in that they make it easier for consumers to check the nutrition content of the foods that they order.

By using QR codes, this nutrition information becomes much more conveniently accessible.

Kevin Newell, the chief brand officer at McDonald’s, explained that “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.” As a growing number of those guests to the restaurants have smartphones, QR codes became a natural choice to assist in this effort.

The packaging featuring the barcodes will be launched throughout the United States, this week. Though they will not be present on every item, these black and white square will be found on the carry out bags, as well as on the fountain beverage cups from American locations. Throughout the rest of 2013, this same effort with QR codes will be rolled out worldwide as the information is translated into 18 additional languages.

The packaging, itself, was designed with the assistance of a number of different groups of people. It began with the feedback of the customers, themselves, but it also took into account the opinions of advisors in the fields of nutrition, fitness, and public health as a whole. The QR codes are an extension of the effort made last September, where all McDonald’s locations in the United States added the calorie information to each of the foods listed on their restaurant and drive through menus.