Tag: facebook social media marketing

Facebook social media marketing ad format launch underscores mobile shortfalls

This recent addition by the giant network is shining a light on the failures marketers have made in connecting with smartphone users.

A recent addition to the Facebook social media marketing offerings is a new ad format that provides brands with the opportunity to engage with smartphone users once again when they have already previously installed their apps onto their mobile devices.

This also points out a number of flawed ideas that have developed regarding with mobile communications by marketers.

This new step has drawn attention to some of the flaws that have come up in the ways that Facebook social media marketing has been adopted by marketers in order to communicate with their audiences over mobile channels. The new format was designed to help to compensate for the failings in the way that the social network has been used in the past by advertisers.

There remain considerable weaknesses in the use of Facebook social media marketing, particularly over mobile.Facebook social media marketing for mobile

The new ad format is designed to help to overcome that problem by giving brands a way to develop a call to action for customers that have already downloaded the brand’s app from within the social network’s own application, but have then stopped using the brand’s app. As there will be a number of different formats available, it will be possible for marketers to direct mobile users on the social network to check out specific features and content from within their own apps.

The point of these new formats is to give brands the chance to obtain a new “second chance” in which they can engage with smartphone users once again after having encouraged them to download their app, but then having failed to keep them interested. This could provide advertisers with a considerable opportunity to communicate with users, or it may simply offer yet another way in which they will miss the point and generate only temporary interest in a brand.

The entire premise behind the Facebook social media marketing attempt is that if it is there, people will come to get it. Though this has many quite excited, there has been considerable skepticism expressed, as well. Only time will tell.

Social media marketing at Facebook to be toned down

The popular online network has vowed that it will add a smaller number of unwanted ads in user Newsfeeds.

According to the latest social media marketing move from Facebook, the Newsfeeds for the users of this network will contain fewer ads for products and services that have no interest for the specific users.

This announcement was made by Facebook as it shared the changes it would be making in its advertising policy.

This was the most recent social media marketing effort at Facebook for refining its Newsfeed ads, which are growing in importance to its overall business. According to the statement from the company, “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad.”

This is social media marketing decision was made in response to the number of ads being hidden by users.

Social Media Marketing - Facebook Ads to be toned downAccording to the company’s announcement “If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.” Facebook has been using a number of social media marketing strategies to try to make advertising more central to the user experience without actually causing its 1.15 billion users to become frustrated with the service.

This is important, as social media marketing brings in approximately 85 percent of the revenue of this leading company. It is currently injecting one paid ad into every twenty of the user’s Newsfeed “stories” and has been doing so since July.

Although large brands such as AT&T and Toyota regularly advertise using Facebook’s social media marketing, the company also earns a considerable income from marketers of products such as teeth whitening kits and weight loss systems. According to analysts, some users are not thrilled about these less than fashionable ads stuffed into their Newsfeeds.

Analyst Nate Elliot from Forrester Research stated that Facebook will need to take careful steps in its social media marketing in order to keep the less glamorous ad category from becoming intrusive and that it might be better off leaving them over in the right hand side where they have previously been found, while the Newsfeed remains reserved for higher quality advertising.