Tag: facebook social media marketing

The largest social network in the world has patented tech to identify those whose influence is the most powerful.

Facebook is always looking for a new way to monetize, particularly when it comes to the lucrative area of social media marketing, and now it has started in yet another direction as it has patented technology that will allow it to spot the top “influencers” among its users.

This is all a part of Facebook’s broader strategy to keep ahead of what its users want while they use the site or apps.

Once it has determined what its users are into at any given time, then the next phase of its social media marketing strategy is to discover those people who will purchase such a user base. It can therefore successfully market content that its users will be able to discover and share. The outcome is that groups of consumers are formed for interested marketers to be able to target. The big data analysis at Facebook has given the company the ability to identify the individual users who are most responsible for creating the largest responses in a group; the “influencer”.

The company has now patented the codes necessary to discover the influencers who give social media marketing the most potential.

The patent for this marketing technology was first filed in 2011by the head of Ads at Facebook Inc, Andrew Bosworth. The company was able to obtain the patent only a week later. It is somewhat similar to other patents that are held by other industry giants such as Microsoft Corporation, Yahoo! Inc., and Google Inc. According to many analysts, the Facebook patent is especially ingenious for “Influencer Marketing”.

The marketing code from Facebook differs from that of other giants in that it provides a highly simplified method of spotting the celebrity influencers. The analogy from the company is that it finds the “expert”, first. That account will then encourage a share from the influential celebrity, creating a number of follower sharing explosions that are quite strong in themselves. The competition’s social media marketing strategy is more focused on the size of an influencer’s connections or the strength of that influencer’s followers.

A Social Media Examiner report has revealed a strong preference for this specific network in advertising.

Nearly every social network – including the current reigning king, Facebook, as well as Twitter and LinkedIn – have entered into a massive advertising war around the world, as each one attempts to become the leader in social media marketing.

This highly lucrative advertising channel has turned into a fierce battleground for brands of all size.

Marketers have been considerably increasing their social media marketing activities over the various different networking websites in order to be able to acquire new customers and maintain relationships with existing ones. Now, Social Media Examiner has published a document authored by Michael A. Steltzner entitled “2014 Social Media Marketing Industry Report”, which involved an analysis of a massive global study.

This social media marketing study involved the participation of 2,800 marketers around the globe.

Among them, 92 percent felt that the use of social media for advertising purpose was considered to be critical for their businesses. This is a meaningful increase over the 2013 figure, which was 86 percent. Of the respondents, 89 percent felt that it was important for them to learn various different types of tactics that would allow them to use these channels for better results from their various ad campaigns.

Facebook was by far the “most important marketing platform”, as 54 percent of the survey respondents labeled it as such. In a very second place was LinkedIn, which was deemed most important by 17 percent of the respondents. Another 12 percent felt that Twitter was the most important. Not only is this good news for Facebook, on its own, but it also represents meaningful growth over last year’s figures, at which time only 40 percent felt that this social network was the most important for marketing.

In fourth place in terms of overall social media marketing was blogging, which was the top vote of only 8 percent of the participants in the survey. While some analysts have been predicting an impending death of Facebook, it appears as though the network is continuing to hold its own for the moment.