Tag: facebook mobile commerce

Facebook is testing new e-commerce feature

| July 22, 2015

Facebook is testing a feature that will allow retailers to sell products directly from the social media page

Facebook is once again trying its hand in the e-commerce space. The social network has beguns testing a new feature for small and medium-sized businesses, which will allow them to sell products directly through their Facebook pages. For some, this feature will simply direct to a retailer’s website, where products can be purchased as normal. Facebook has not released information concerning which retailers are testing the new feature, but the feature is expected to be quite attractive to mobile consumers.

Breaking into e-commerce may be a difficult task for Facebook

Facebook has taken a strong interest in mobile commerce, but has had trouble entering into this sector for some time. The company has been testing various features that would enable consumers to make purchases on the social network either through a mobile device or a conventional desktop. This social commerce, as it is called, is becoming a popular concept among consumers, as many people often use social networks to research products and look for special deals being offered by retailers.

Company’s past endeavors have not yielded positive results

e-commerce - FacebookWhile consumers are beginning to rely more on social networks to purchase and research products, there is no guarantee that social commerce will find the same success that mobile commerce has had. Consumers may also not be comfortable with shopping through Facebook. The social network had tried to break into the e-commerce space in 2009 through a partnership with 1-800-Flowers. Facebook users were not interested in purchasing products through the social network, however, as they did not see it as a merchant.

Facebook will face significant competition in the e-commerce field

As Facebook enters into the e-commerce space, it will be facing strong competition from other companies that have already found some success in this field. Twitter is one such company, and Pinterest is quickly becoming a significant force in the e-commerce space. Because consumers do not typically see social media companies as retailers, these companies entering into the e-commerce space may be more of a struggle than it has been for retailers.

Facebook takes a step toward mobile commerce

| July 21, 2014

Facebook introduces new feature that may promote social commerce among its users

Facebook has been working to successfully monetize itself in recent years, and a focus solely on marketing is not doing the trick. While Facebook has become a very prominent and attractive platforms for advertisers, mobile commerce could soon become a very powerful revenue stream. In order to engage its massive mobile audience, Facebook has begun testing a new “Buy” service in order to promote social commerce.

Social commerce continues to grow in prominence as mobile consumers become a dominant demographic

Social commerce has become a very popular aspect of mobile shopping. Social media platforms, like Facebook, are beginning to make shopping online a primarily social experience. Shoppers can easily share the products that they find online with their contacts on various media platforms. This sharing increases product exposure, and social commerce has begun a viable way to passively market products by having consumers share their finds in an easy manner.

Mobile commerce could represent a significant revenue stream for Facebook

Mobile Commerce - FacebookFacebook is expected to account for 7.8% of digital ad spending this year. While Facebook is a prominent advertising platform, it believes that mobile commerce will have a more profound impact on its revenue stream in the coming years. The Buy service that the company is testing is the first step in establishing a more prominent presence in the mobile commerce space. As one of the world’s largest social media platforms, Facebook may be able to make social commerce a more mainstream concept.

Buy service will be available to a limited number of users until it proves it can be successful

The Buy service will allow Facebook users to quickly purchase products that they find through the social media platform. A Buy button will appear at the bottom of sponsored advertisements, and this button can be clicked to initiate a purchase. The new service may be particularly popular among mobile users because of its convenient design. The button will only show up for a limited number of Facebook users, but if it is successful, the social media company plans to expand its availability in the coming months.