Tag: facebook marketing

Mobile marketing strategy upgraded at Facebook

| March 10, 2013

Mobile Marketing Facebook Strategy UpgradeThe industry is now wondering if the social networking giant has finally mastered this channel.

Facebook has been the recipient of massive criticisms due to its lack of mobile marketing revenues, which had lead to its exceptionally disappointing initial public offering (IPO) stock nearly a year ago.

At that time, there were hundreds of millions of users accessing the service without ads on smartphones and tablets.

Investors were disappointed that mobile marketing had apparently been ignored by Facebook, when it could have been used to reach these millions upon millions of people, but it was not. What has since been discovered, is that the executives at the social networking giant were perfectly aware of this trend and they were already well on the way to building their strategy.

The Sponsored Stories mobile marketing social ads were only the tip of the iceberg.

That element had only just been introduced at the time of the IPO, but what the investors didn’t know at that time – and what has only recently been revealed – is that Facebook had a great deal more up its sleeves for its mobile marketing programs. It took several months, but it has now been proving itself capable of exposing ads to the smartphone and tablet using masses in compelling and effective ways. This was far beyond what most people at that time could have predicted.

The mobile marketing ads at Facebook were not an instant success, but they did gradually build traction until they were earning $305 million by the fourth quarter. This represented approximately 23 percent of the overall ad sales revenue for the company. It is also one of the main reasons that the social network stock price has nearly doubled the low to which it plummeted shortly after the IPO, hovering near the $30 mark.

One of the main reasons that the ads in the Facebook mobile marketing strategy are considered to be successful is that they aren’t the same as those that are used on the desktop site. On the standard website, the ads run along the right hand side of the page. Instead, the smartphone friendly ads are worked right into the news feed and have both a look and a feel that are comparable to the posts that are made by their friends and the other brands and pages that they have liked.

Social media marketing may dip in its success throughout Lent

| February 17, 2013

Social Media LentMany people have given up or limited their use of Facebook and Twitter for forty days.

Now that Lent has begun, many Facebook and Twitter users have revealed that they are reducing, limiting, or even eliminating their use of the services, which could cause the effectiveness of social media marketing to temporarily dip.

Until Easter, the ads on these networks may not be seen and used by those making their individual sacrifice.

Lent is a period of personal sacrifice that occurs over a period of forty days that starts on Ash Wednesday (this year, it was February 13). This year, social media marketing experts have discovered that many of those who observe this time are choosing to give up their participation in Facebook, Twitter, LinkedIn, Pinterest, and other platforms, until the forty days is complete.

This social media marketing trend has illustrated the growing importance of this technology in our daily lives.

According to the St. Anthony of Padua Catholic Church webmaster, Lisa Hendey, “In the past, it might have been giving up the extras, like chocolate or TV, but Facebook has become such a big part of people’s daily lives they’re contemplating giving it up, praying about it and discussing it.” That church has the largest Roman Catholic congregation in Fresno, California.

The Redeemer Lutheran Church associate pastor, Dan Hues, said that “Facebook is huge”, and that “It’s blown up to be almost ubiquitous. It’s almost compulsive; that’s why it makes sense to give it up for Lent.” He stated that he feels that its popularity represents the ideal opportunity for the sacrifice of an activity of self indulgence.

Social media marketing analysts have been closely examining the patterns of use and traffic over the forty days of lent in order to be able to observe whether there is a perceptible dip in the use and effectiveness, or whether the impact is truly negligible. Due to the popularity of the use of Facebook, Twitter, Google+, and other platforms, it is being predicted that this will become an increasingly common sacrifice over the period of Lent this year and in coming years.