Tag: facebook advertising

The social network has been testing out a broad spectrum of smartphone marketing strategies.

Facebook has already revealed that it is launching and testing a dramatic range of different types of mobile ads in order to help to improve its lead generation abilities while reducing some of the struggles and challenges that marketers have faced.

The social network is already working with several unnamed brands to try out some of its bigger ideas.

Should these mobile ads prove to be effective, then it is likely that they will become regular marketing products that are available at Facebook. This type of opportunity could become very popular with a range of different kinds of marketers, including those in the financial, auto, insurance, and real estate industries. That is important to note as those are often players that have considerable budgets to back their marketing goals.

The mobile ads are designed to help to encourage interaction from consumers who view them.

This is because the design of this mobile advertising would allow consumers to complete forms, sign up for newsletters, obtain price quotes, schedule appointments, book service calls, and complete other goals right there through the Facebook ads with two simple screen taps.

According to Facebook in a blog post that it made on the subject of this new mobile marketing strategy, “This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done.”

This effort would make it possible for Facebook users to be able to complete forms by tapping on them in order to add their names, email addresses, and telephone numbers based on the information that they have stored in their profiles.

The social network went on to specify that the user will be able to edit their contact information so that only the information that they want to share will be sent to the advertiser. Furthermore, as an additional privacy feature, that information is never sent to the business until the user clicks the “submit” button in the mobile ads, specifically choosing to send it.

The social network has now unveiled some new immersive components to its marketing strategy.

Chris Cox, the chief product officer at Facebook, spoke at the Cannes Lions ad festival and provided a great deal of insight into the future of how mobile advertising will appear on the social network.

Cox explained to advertising execs that he has heard their requests and is basing Facebook’s strategy on those needs.

While on stage, he made it clear that he had been paying attention to what the mobile advertising firms wanted when it came to the tools and features that were available to them. He explained that Facebook social media marketing is now headed toward a direction that will provide more creative tools that will allow for more immersive ads. He explained that this would arrive in the form of an entirely new mobile format. The purpose will be to provide marketers with capabilities for developing rich media that will seamlessly combine with the videos that users are enjoying to an increasing degree within their news feeds.

This way, mobile advertising on Facebook will become interactive to a degree that it never has been, before.

The concept, which was demonstrated on a Michael Kors watch, behind this new type of social media marketing is that video will be combined with still images, information, and animated images. In this way, the ads will be different and more interactive for smartphone, tablet, and smartwatch users. The user can manipulate the mobile ad in order to obtain the experience that he or she wants. For instance to turn the watch around, to zoom in to see a closer view, or to obtain more details, all that is needed is a swipe across the screen.

Cox also pointed out that Facebook has been focusing on a way to ensure that load times are shortened, as well. It has been developing a new format that is meant to fit snugly into two massive trends that have already been pushing Facebook’s growth forward over the last year and, hopefully, into the future. Those two trends are video and mobile advertising.