Tag: facebook ads

Social media marketing at Facebook to be toned down

The popular online network has vowed that it will add a smaller number of unwanted ads in user Newsfeeds.

According to the latest social media marketing move from Facebook, the Newsfeeds for the users of this network will contain fewer ads for products and services that have no interest for the specific users.

This announcement was made by Facebook as it shared the changes it would be making in its advertising policy.

This was the most recent social media marketing effort at Facebook for refining its Newsfeed ads, which are growing in importance to its overall business. According to the statement from the company, “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad.”

This is social media marketing decision was made in response to the number of ads being hidden by users.

Social Media Marketing - Facebook Ads to be toned downAccording to the company’s announcement “If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.” Facebook has been using a number of social media marketing strategies to try to make advertising more central to the user experience without actually causing its 1.15 billion users to become frustrated with the service.

This is important, as social media marketing brings in approximately 85 percent of the revenue of this leading company. It is currently injecting one paid ad into every twenty of the user’s Newsfeed “stories” and has been doing so since July.

Although large brands such as AT&T and Toyota regularly advertise using Facebook’s social media marketing, the company also earns a considerable income from marketers of products such as teeth whitening kits and weight loss systems. According to analysts, some users are not thrilled about these less than fashionable ads stuffed into their Newsfeeds.

Analyst Nate Elliot from Forrester Research stated that Facebook will need to take careful steps in its social media marketing in order to keep the less glamorous ad category from becoming intrusive and that it might be better off leaving them over in the right hand side where they have previously been found, while the Newsfeed remains reserved for higher quality advertising.

Social media marketing survey reveals advertising opinions about Facebook

Research from Ad Age has looked into the way that advertisers feel about that network.

The latest survey from Ad Age has looked into the perceptions that advertisers have developed regarding social media marketing over Facebook, including the adoption of ads on that network and the perception of increases in ROI.

Throughout the last 15 months, Facebook has moved to maturity from having been an experimental channel.

Companies that had previously hesitated to include social media marketing as a significant part of their budgets are now considering the channel to be a natural part of their campaigns and are continuing to boost their spending there. This was a part of the results that were confirmed through the participation of approximately 1,200 subscribers to Ad Age who were polled within the company’s survey in connection with RBC Capital Markets.

This social media marketing survey was conducted in August and was the third of its nature since June 2012.

Social Media Marketing SurveyThat June 2012 social media marketing survey occurred just slightly before the IPO at Facebook. This most recent version of the survey has seen an increased percentage of respondents that claim to be using Facebook as a part of their advertising mix. That said, it continues to remain at a steady level greater than 80 percent. At the same time, the specific number who said that they are now advertising over the network has spiked significantly when compared to 15 months before.

Approximately 74 percent of the survey respondents stated that their budgets for Facebook social media marketing now include ad outlays. That number has risen significantly since January 2012, when the figure was 62 percent and even more since June 2012, when it was only 54 percent.

The most recent social media marketing survey included respondents among whom 30 percent identified themselves as employees of ad agencies and 26 percent identified themselves as either marketers or clients. The remainder of the participants were said to be either consultants or employees of media companies.

The increase in the percentage of marketers who are purchasing social media marketing ads from Facebook was said – by Mark Mahaney, RBC Capital analyst – to be a clear indicator of the rising ad income that is headed in Facebook’s direction.