Tag: facebook ads

Mobile advertising future looks fresh at Facebook

The social network has now unveiled some new immersive components to its marketing strategy.

Chris Cox, the chief product officer at Facebook, spoke at the Cannes Lions ad festival and provided a great deal of insight into the future of how mobile advertising will appear on the social network.

Cox explained to advertising execs that he has heard their requests and is basing Facebook’s strategy on those needs.

While on stage, he made it clear that he had been paying attention to what the mobile advertising firms wanted when it came to the tools and features that were available to them. He explained that Facebook social media marketing is now headed toward a direction that will provide more creative tools that will allow for more immersive ads. He explained that this would arrive in the form of an entirely new mobile format. The purpose will be to provide marketers with capabilities for developing rich media that will seamlessly combine with the videos that users are enjoying to an increasing degree within their news feeds.

This way, mobile advertising on Facebook will become interactive to a degree that it never has been, before.

Mobile Advertising - FacebookThe concept, which was demonstrated on a Michael Kors watch, behind this new type of social media marketing is that video will be combined with still images, information, and animated images. In this way, the ads will be different and more interactive for smartphone, tablet, and smartwatch users. The user can manipulate the mobile ad in order to obtain the experience that he or she wants. For instance to turn the watch around, to zoom in to see a closer view, or to obtain more details, all that is needed is a swipe across the screen.

Cox also pointed out that Facebook has been focusing on a way to ensure that load times are shortened, as well. It has been developing a new format that is meant to fit snugly into two massive trends that have already been pushing Facebook’s growth forward over the last year and, hopefully, into the future. Those two trends are video and mobile advertising.

Facebook intends to change its social media marketing metrics

This move will have a direct impact on app developers all around the world.

Facebook is preparing its announcement of a new measurement tool for social media marketing firms that may help the network to be able to offer better competition for Google and to allow the company to taken on a greater share of the smartphone based ad marketplace.

The announcement is expected to be made at the Facebook annual F8 developers conference on March 25.

The new measuring service will give brands using Facebook social media marketing a better ability to know whether or not an app was actually downloaded as a result of having been exposed to an ad on the social network. This, according to a recent report that was made by The Information. This tool will not be limited to measuring the performance of ads purchased through Facebook. It will also help to better understand the performance of ads that have been served on other mobile apps, as well.

Should Facebook encourage enough use of this social media marketing environment, the outcome could be massive.

Strong partnerships of this nature could end up presenting some initial challengesSocial Media Marketing - Facebook Changes to rivals such as Twitter, iAd at Apple, and Google, which are direct competition within the mobile advertising space and that are highly unlikely to want to give up any of their market share to Facebook. Overall, if this plays out the way that The Information has suggested, it could mean that Facebook could become a much more important advertising resource for brands, particularly when it comes to desktop and mobile ads.

This would also help to provide further explanation for the launch of Facebook Audience Network, in 2014, when it gave mobile marketing firms the ability to broaden their Facebook campaigns to reach other mobile apps by way of its targeting data.

This also helps to show why Facebook is adding support to its Atlas ad server, which provides social media marketing advertisers with the ability to use consumer data from Facebook in order to target them over non-Facebook ads and websites. It also underscores the importance of the “Topic Data” data analysis tool that it recently launched.