Tag: europe mobile commerce growth

Game developers in Europe are making the move to PC, PS4 and mobile games.

A survey that was conducted by the GDC Europe conference, a conference that takes place in August in Cologne, Germany, found that, in terms of mobile gaming, approximately 65% of European game developers are planning to develop mobile games and 64% intend to make their next titles available for mobile devices.

The survey was based on responses received from over 400 European game developers.

In addition to mobile games, the developers also have plans for other gaming platforms. 18% are developing games for the Sony PlayStation 4 (PS4), which is higher than the 13% who are designing games for Microsoft’s Xbox One. As for the future, 33% anticipate that their next game will be made for the PS4 compared to 23% who expect to release their next game for the Xbox One. Furthermore, an estimated 58% stated that they are developing PC games and 60% of European developers plan to release their next title on the PC.

On the other hand, the survey discovered that while fewer than 10% of European developers use crowdfunding for projects they currently have in the works, 41% intend to make use of this funding source in the future.

The United Kingdom and Germany may be leaders in mobile gaming development in the future.

Although Sweden is seen as a leader in game development in Europe, as it is linked to some of the world’s most popular games, like the Battlefield franchise, Candy Crush Saga, Minecraft, and Goat Simulator, the GDC survey reported that many anticipate that within the next five years, Germany and the UK will surpass Sweden.

Around 47% of game developers said that the United Kingdom gives the best tax breaks when it comes to local game development. However, France, Finland, the Netherlands and Germany only received about 9.5% of votes. That being said, according to comments from survey participants, the UK is still considered to be inferior to Canada in terms of tax incentive programs. Canada is still seen as a model for drawing domestic industry talent as well as talent from abroad.

As was previously mentioned, the mobile gaming and gaming survey findings are based on responses from more than 400 European game industry professionals who will either be attending the Game Developer Conference Europe 2014 or who previously attended HDC events.

European mobile commerce sparks growth despite problematic economic environment

Despite a turbulent economic environment, European e-commerce is thriving, with growth driven largely by mobile commerce. A new report from Transport Intelligence, a market research firm, shows that European e-commerce activity has been on the rise, with many consumers purchasing products online via their smartphones and tablets. This sector is showing strong growth even as similar sectors in the retail industry lose their footing due to troubling economic climates throughout the region.

Report shows that e-commerce market grew by 12% in 2012

According to the report, the European e-commerce market grew by 12% in 2012 while overall retail sales plummeted during this same period. Companies that specialized in online retail saw promising results by engaging mobile consumers, many of whom have become enthralled with the concept of mobile commerce. The results that these companies have seen over the past year have encouraged traditional brick and mortar retailers to take the online world more seriously.

Retailers pressured to adapt to modern consumers

The report notes that retailers are beginning to feel a strong need to cater to the mobile commerce crowd. Advances in technology are beginning to force retailers to adapt and approach consumers in a new and more dynamic way. There are those that have shown resistance to mobile commerce, and e-commerce in general. In the United Kingdom, Jessops and Comet, two prominent retailers, recently declared bankruptcy as they were unable to engage in a new generation of consumers with evolving interests.

Traditional retailers begin to take online world more seriously

The report suggests that e-commerce will continue to experience strong growth in Europe, especially as more consumers become interested in participating in mobile commerce. It is expected that retailers whom offer comprehensive mobile commerce services will find strong support from consumers. Traditional retailers with brick and mortar shops are also expected to put more emphasis on their online presence, developing websites that are more accommodating the needs of mobile consumers.