Tag: ebay mobile

eBay launches new service that could promote mobile commerce

Company launched Promoted Listings service

E-commerce giant eBay has launched the beta version of its Promoted Listings service. The service is designed to serve as a self-serve, cost-per-sale advertising product. Using the service, merchants can engage consumers more effectively through mobile commerce. The service is currently only available for a small number of eBay merchants, as the company is testing the capabilities of the new service. Promoted Listings is expected to have a wider launch in June of this year.

Service will provide merchants with a way to engage mobile consumers more effectively

Promoted Listings will present desktop and mobile searchers that are optimized on the search habits of those using eBay as well as their purchasing habits. This may be particularly effective among mobile consumers. Merchants have been looking for a way to embrace mobile commerce, which has become quite popular among consumers. eBay believes that the mobile space has a great deal of promise, and has been devising new methods to provide effective mobile services to those using its platform.

Consumer data will allow Promoted Listings to provide targeted advertisements

eBay - Mobile CommerceThe company has access to more than 300 million shopping hours worth of data every month. This provides eBay with a significant amount of data that can be used to develop engaging marketing solutions. Using this data, the Promoted Listings service will be able to target consumers and provide them with advertisements that align with their specific interests.

Companies continue to show interest in mobile commerce

Mobile commerce has become a powerful part of the retail industry. Consumers have shown a great deal of interest in purchasing products online using their mobile devices, as they can shop whenever and wherever they want to. Companies like eBay are trying to find ways to make mobile commerce more convenient for consumers and providing new services, such as Promoted Listings, is one way to accomplish this goal. This service will not only be a benefit for consumers, of course, as it will also give merchants an effective way to engage mobile consumers.

Mobile commerce helps eBay see strong first quarter results

eBay mobile commerceStrong results in mobile commerce and elsewhere still fail to meet expectations

eBay has become one of the major supporters of mobile commerce in the retail world. The online retail giant has identified the mobile space as one of its most lucrative and promising markets. Over last year’s holiday season, eBay experienced strong growth in mobile sales due to the various mobile commerce initiatives it had launched to attract consumers. The momentum the company generated last year carried into the first quarter of 2013, where sales reached impressive heights, but ultimately failed to reach eBay’s lofty goals.

Earnings fall slightly short though mobile commerce grows more popular

Earnings and revenue grew throughout the first quarter as many consumers continued to swarm eBay’s primary e-commerce site and make use of its mobile commerce application. Sales were strong throughout the quarter, with eBay noting a spike in mobile transactions being processed by PayPal. PayPal has become an integral part of eBay’s mobile commerce efforts. The payment processor is now being accepted in several physical stores, allowing consumers to use their PayPal accounts to purchase goods from their mobile device.

PayPal shows strong growth

While earnings may have been slightly off estimates, eBay has high hopes for the rest of the year and beyond. The company expects its revenue to reach $23.5 billion by 2015, a 67% increase over the revenue it had generated in 2012. eBay’s European business performed more modestly than its U.S. counterpart, but still managed to show strong results. The company notes that PayPal’s revenue grew 18% by the end of the first quarter.

eBay expected to continue focus on mobile space

Mobile commerce is expected to continue playing a significant role in eBay’s future. The company anticipates that it will see its highest mobile sales come during the holiday season at the end of the year. Last year’s holiday season proved that mobile commerce has a strong allure to a broad spectrum of consumers and eBay is expected to continue refining its approach to this field.