Tag: e-commerce

Flipkart is finding more success in the mobile commerce sector

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

Mobile Commerce SuccessIndia has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.

Mobile commerce saw growth during the 2015 holiday season

Digital commerce experienced significant growth in 2015 due to holiday shopping

E-commerce saw a surge during the 2015 holiday season, with many consumers opting to do their shopping online rather than only visit physical stores. A new report from comScore shows that many consumers took to their computers and smartphones to get their holiday shopping done. Mobile commerce, in particularly, proved to be somewhat popular among consumers, as they saw shopping from their mobile devices more convenient than visiting a traditional retail store.

Mobile commerce is becoming a very powerful force in the retail space

According to the report from comScore, mobile commerce saw significant growth in 2015. The mobile commerce sector grew by 59% over what it had been in 2014, with growth being driven by the number of companies becoming involved in the mobile commerce space and consumers seeing mobile shopping as more convenient. Overall, digital commerce reached $69.08 billion between November 1 and December 31 last year. While this falls below what comScore had predicted last year, this still represents a significant degree of success for the e-commerce space as a whole.

Consumers are beginning to favor the convenience of mobile shopping

Holiday Season - Mobile Commerce GrowthNotably, mobile commerce performed better than what comScore had predicted for the holiday season. Many consumers opted to shop for and purchase products that they were interested in with their smartphones and tablets. Retailers had prepared to engage mobile consumers throughout 2015 and found that their efforts had been successful. Due to the success of mobile commerce, retailers are likely to participate more in the mobile space in order to create a more dynamic connection with customers.

Cyber Monday proves to be the most successful day for online shopping

According to comScore, the single largest online shopping day of 2015 was Cyber Monday, which was November 30. During that single day, some $2.3 billion in online sales were reported throughout the retail sector. Companies like Amazon and eBay found the most success in the online retail space, but traditional retailers have also begun to embrace the digital world, create a degree of competition and providing consumers with more options when it comes to e-commerce.