Tag: e-commerce

Mobile commerce growing quickly in the UK

| January 28, 2013

Mobile Commer UK GrowthMobile commerce moving with blinding speed throughout the UK

Mobile commerce has become one of the fastest growing sectors in the United Kingdom. The advent of this sector has had a powerful impact on website traffic across several industries, such as retail. More consumers have been turning to their mobile devices to make purchase online, which are done through e-commerce sites, and this trend is no longer going beyond the notice of advertisers, according to a report from Econsultancy, a leading market research firm.

Advertisers may begin shifting focus to mobile commerce

Advertisers in the United Kingdom are becoming increasingly aware of the prospects of mobile commerce. Econsultancy notes that approximately 58% of the country’s population owns a smart phone, with 19% owning a tablet of some kind. This presents a major opportunity for marketers to engage a massive demographic of consumers that have only seen mild engagement through mobile marketing initiatives. Focus on mobile commerce may be the key to reaching these consumers in an effective way.

E-commerce sites may present a good opportunity for marketers

According to Econsultancy, mobile commerce in the United Kingdom grew by 300% between 2011 and 2012. Tablet owners seem to be the most interested in mobile commerce, with 69% of these people making purchases from their tablet devices each month throughout the country. Marketers have an opportunity to engage these consumers if they begin to shift focus toward e-commerce sites, many of which are currently lacking in terms of marketing clout and search engine optimization (SEO).

Mobile optimization is important for e-commerce sites

SEO.org.uk, a marketing specialist based in the United Kingdom, notes that e-commerce sites will need to take their mobile compatibility into account if they want to continue seeing success in the changing world of commerce. Sites that are not optimized to be viewed on a mobile device are becoming an increasingly dubious liability, as more people are using their mobile devices to shop and purchase products. The firm also notes that looking into SEO strategies to reach a wider audience may be a good decision if companies want to stand out from the competition.

E-commerce may find innovation in Boston

| January 27, 2013

E-commerce BostonE-commerce advances may be born in Boston this year

E-commerce and mobile commerce entered the new year with a great deal of momentum, much of which was garnered during the 2012 holidays, when consumers took to their mobile devices to make purchases online and through their smart phones and tablets. A new year means more possibilities for e-commerce, which may see significant advances coming out of Boston, Massachusetts. There are numerous companies based in Boston that are developing very innovative approaches to e-commerce that could have a significant impact on the future of mobile commerce.

Companies see promising results in 2012

Many of the companies showing such extreme interest in e-commerce experienced the full potential of this channel during the 2012 holiday season. Boston-based retailer RueLaLa claims that more than 40% of its sales came from mobile devices connecting to its website. Backed by such promising results, many of these companies are looking to establish a stronger presence in the e-commerce world, and some have taken the route of developing new payment systems and technologies to accomplish this task.

Large organizations are moving to develop better e-commerce services

Large companies in Boston have begun making acquisitions of their smaller counterparts in an effort to promote growth and produce better online selling systems. IBM’s Smarter Commerce, an initiative designed to provide market insight in a variety of industries, is currently developing new software that is expected to transform the way companies sell products online. Technology giant Oracle is also making several acquisitions in Boston, including the company’s purchase of ATG and Endeca. These companies are involved in e-commerce technology.

Companies expected to see better results this year than they did in 2012

E-commerce seems to be growing at a rapid place among Boston retailers, with several companies putting more serious focus on how to engage consumers online. This trend is expected to continue gaining momentum until it reaches a peak during the 2013 holidays. Last year, retailers caught a first, extremely promising glimpse of the prospects of mobile commerce. This year, they are likely to be looking to expand on the results they saw during the 2012 holidays.