Tag: e-commerce

Mobile shopping is driving retail e-commerce sales in the UK.

UK mobile commerce will fuel the growth of e-commerce sales this year, says eMarketer. According to the most recent forecast from the independent market research company, retail electronic commerce sales in the UK for 2016 are likely to exceed £67 billion (approximately $88.7 billion). Mcommerce will account for a total of £25.2 billion ($33 billion) of these online sales.

E-commerce will represent a 22.6% share of total retail sales in the UK by 2020.

In terms of retail digital sales share of total retail sales, the UK is a world leader. Its e-commerce sales are fueled by the impressive growth of smartphone-based buying from UK consumers. Consumers in the United Kingdom have always been fast to adopt digital technologies, including embracing shopping and buying on mobile devices. The $33 billion mobile commerce prediction from eMarkter is an increase of over 25% from 2015.

This growth in UK mobile commerce retails sales is expected to continue to grow over the next few years. By 2020, mcommerce sales are predicted to surpass £42.5 billion ($56 Billion). The growing retail ecommerce market in the UK is helping to make up for the decline the nation has experienced in terms of traditional retail sales.

Most UK mobile commerce sales come from tablet devices.

Presently, tablet devices are responsible for the majority of mobile commerce sales. eMarketer notes that in 2016, £15.8 billion ($19.8 billion) will be spent via tablet commerce. This represents over 62% of total m-commerce sales.

That being said, more and more consumers are using their smartphones for shopping. According to Bill Fisher, an eMarketer senior analyst, “Smartphone usage continues to have far-reaching implications for retailers in the UK.” Fisher added that “However, more than simply driving digital retail traffic, these latest numbers show that smartphones are now increasingly driving digital sales. Getting the smartphone sales experience right is becoming more vital than ever. ”

While smartphones currently make up only 35.4% of UK mobile commerce spending, by 2020 this is forecasted to change. It is projected that smartphone-based shopping will account for 52% of spending and £22.1 billion ($29.2 billion) sales.

Mobile commerce is expected to lead the growth of online payments adoption in Malaysia.

According to iPay88, the leading online payment service provider in South East Asia, Malaysia’s m-commerce market will lead the growth of online payments adoption through mobile shopping. The executive director of iPay88 Chan Kok Long said that mobile commerce is now the hot trend to watch and that based on the ratio of the company’s mobile traffic – including its total online payment transactions – digital payment transactions make up nearly 70 percent of the Malaysian market, reported Marketing Interactive.

The mobile commerce trend is expected to rise as the number of mobile device users increases.

Last year, iPay88 recorded that 3.7 million online shoppers who made purchases via its systems used a mobile device. Back in 2014, this number was only 2.0 million, clearly revealing that the growth of mobile shopping in the country is accelerating at a huge speed. So far, this year, iPay88 has reported that in the first quarter 1.6 million shoppers have already made purchase via mobile.

With the number of mobile users increasing in Malaysia, the m-commerce trend is forecasted to increase. In 2015, mobile penetration reached 136 percent with 47 percent of Malaysians using their mobile phones to shop online.

Additionally, iPay88 has also noticed an increase in the number of merchants actively promoting mobile purchases this year. The company also noted that the percentage of mobile traffic has risen significantly from 27 percent in 2014 to 38.4 percent in 2015 to 48.6 percent in 2016 so far.

Malaysia’s m-commerce market ranks third in terms of mobile shopping growth rate in Asia.

This statistic comes from a mobile shopping survey conducted last year, which revealed the country’s mobile shopping growth rate to be over 20 percent from 25.4 percent in 2012 to 45.6 percent in 2014.

Amazon, Apple, Google Play, Walmart and several other popular international online stores have recorded a growing number of consumers making purchases via mobile. However this doesn’t come as a surprise.

“No doubt the availability of cheap smart phones and laptops have made the Internet accessible to a whole new demographic. The advent of tablets and smart watches has also broadened the spectrum of Internet usage,” said iPay88’s executive director Chan Kok Long.

In terms of the m-commerce market in Malaysia, ticketing accounts for 35 percent of purchases made via smartphones, while marketplace/group buying makes up 29 percent. However, when it comes to airline tickets, these items are mostly purchased via tablets.