DeNA joins ESAESA welcomes latest member DeNA

The Entertainment Software Association (ESA), a U.S. game industry trade group, has announced that DeNA, a developer of social mobile games, has joined its ranks. With the inclusion of DeNA, the ESA now boasts of 36 companies from throughout the U.S., as well as several other countries, all representing the various aspects of the game industry. DeNA will bring its expertise in social mobile gaming into the mix, which is expected to be a major benefit to the trade group because of the increasing focus the industry has begun to place on the mobile space.

Social mobile games growing in popularity

Social mobile games are extremely popular. Companies like Zynga and Storm8 have pioneered this field of gaming, showing just how willing mobile consumers are to play these games over the past few years. Mobile games themselves are widely popular, but when social elements are introduced into these games, they become much more enjoyable for some consumers. As such, social mobile gaming has begun to gain the full support of the game industry, with interest even coming from developers that have traditionally been solely involved in console gaming.

DeNA finding success around the world

DeNA is based in Japan but recently established a strong presence in California through its acquisition of San Francisco-based Ngmoco last year. This acquisition provided DeNA with a significant amount of attention throughout the global game industry and positioned the developer to enter into partnerships in China, New Zealand, Canada, Brazil, and elsewhere. DeNA has established a very extensive network of connections, making its social mobile games widespread and common in several of the world’s most popular gaming markets.

Developer poised to compete with GREE more aggressively

The developer’s primary rival in the social mobile gaming space is GREE, a Japanese social networking and Internet media company with a heavy hand in the game industry. GREE is responsible for many of the most popular mobile games in Japan and the rest of the Asian market and is one of the reasons DeNA has had to expand into other markets to find success. Backed by the ESA, DeNA expects to find the clout it needs to compete with GREE more effectively.