Tag: cyber monday

comScore report highlights the performance of mobile commerce


comScore releases final report on holiday shopping weekend

comScore has released its final repMobile Commerce Thanksgiving Shopping Reportort on the most significant holiday shopping weekend of the year. Thanksgiving marked the beginning of a shopping marathon for millions of consumers. Shopping finally came to an end on Cyber Monday, leaving many consumers content with the multitude of deals they were able to snag from retailers. comScore has been reporting on the performance of each of the major shopping days of the weekend: Thanksgiving day, Black Friday, and Cyber Monday. The firm has released its last report on this year’s extravaganza, showing that mobile commerce has played a major role.

More than $2.86 billion in sales recorded this year

According to comScore, retail sales set new records this year as retailers moved to engage mobile consumers in a more dynamic way. Retailers have been frantically adopting mobile commerce platforms in order to provide mobile consumers with more convenient services. comScore notes that e-commerce sites have been the most popular of these platforms and have accounted for more than $2.86 billion in sales during the holiday shopping weekend.

$750 million in mobile sales

Cyber Monday saw online sales of $1.46 billion, much of which is made up from mobile purchases. Over the entire holiday shopping weekend, more than $750 million in sales came from mobile consumers who used their smart phones or tablets to purchase products directly from retailers. The comScore report shows that the most growth seen during the holiday shopping weekend happened on Thanksgiving day. Traditionally, retailers did not offer their major deals until Black Friday. This year, however, companies began offering deals on Thanksgiving, hoping to kick start the holiday shopping weekend.

More retailers expected to show interest in mobile commerce

Though retailers saw the most mobile traffic on Cyber Monday, mobile commerce had a strong showing throughout the entire weekend. Consumers have shown interest in mobile commerce because of the convenience it provides them while shopping. The major success of mobile commerce initiatives during the holiday shopping weekend is likely to pave the way for more retailers to engage mobile consumers in a more serious manner.

Mobile commerce sites slow to a crawl during holiday shopping


Mobile Commerce Slow Mobile Shopping SitesMobile commerce may be a problem for site traffic

Mobile commerce had a strong showing over the Thanksgiving holiday shopping weekend. Mobile sales this year set a new standard for much of the retail industry and proved how powerful mobile commerce can really be. Retailers are expected to show more enthusiasm in mobile commerce due to the gains they saw during the holiday shopping weekend, but they may also have to fine tune their mobile shopping initiatives to account for higher levels of traffic.

Keynote shows average load time exceeds 18 seconds

Though a vast multitude of consumers took to their mobile devices to shop for the products they wanted, many saw mobile commerce platforms slow to a crawl. Keynote, a site monitoring and testing companies, notes that many e-commerce and mobile platforms experiences a dramatic slow down over the holiday shopping weekend. This slow down was especially pronounced on Cyber Monday, with consumers flocked to retail sites to buy products. According to Keynote, the average load time for a mobile retail site on Cyber Monday reached 18 seconds — twice as slow as normal load times.

Consumers not apt to wait during holiday shopping

While 18 seconds may not seem like a significant amount of time, many consumers correlate slow load times with poor service. Though retailers have been investing heavily in mobile commerce, much of the effort these companies have been putting into the sector revolves around engaging consumers. As such, relatively few retailers were prepared for the massive amount of traffic they would experience on their mobile sites. Retailers may have to rethinkĀ  their approach to mobile commerce if they want to continue engaging mobile consumers.

Retailers may need to take new approach to their mobile sites

Mobile commerce is growing quickly, putting major strain on mobile websites that are designed to serve consumers. Keynote suggests that there may be a simple solution. Retailers must develop better mobile websites and adopt more rigorous testing procedures to ensure that their sites can handle high levels of traffic. Without adequate testing, a slow-loading website could be enough to have consumers looking elsewhere for service.