Tag: Conlumino

UK mobile commerce market may hit $60 billion by 2024

Consumers are enthralled with mobile commerce, but retailers are not

Consumers in the United Kingdom are beginning to show more interest in mobile commerce. Smartphones are now having significant influence over the way people shop for products, both online and in physical stores. Retailers have begun taking notice of this trend and have made efforts to engage mobile consumers in meaningful ways. A new report from Barclays, compiled with the aid of Conlumino, suggests that mobile spending in the retail sector will reach new heights in the coming years.

Retailers have yet to show significant interest in the mobile sector

According to the report, mobile spending in the retail sector will reach approximately $60 billion in 2024. While mobile spending may be on the rise, a relatively small number of retailers are positioned to take advantage of this trend. The report notes that only 3% of retailers said that they are using mobile-ready point-of-sale systems. Another 70% claimed that they do not have mobile friendly websites or applications in place to engage mobile consumers. As such, these retailers may be missing out on significant opportunities in the mobile commerce space.

Consumers are spending mroe through a mobile device

UK Mobile Commerce MarketThe report notes that consumers throughout the United Kingdom collectively spend $10 billion while shopping on their smartphones and tablets. Those with tablets are twice as likely to make a purchase, while smartphone users are less likely to make a purchase. Tablets tend to offer a more enjoyable shopping experience for consumers, as their larger screens provide better navigation options and these devices have better representation in the retail space.

Many retailers have no plans for the mobile space

Less than one-third of retailers in the UK have clear plans for their investments in the mobile sector. The report shows that 68% of retailers have no plans at all, with only a small number of these companies considering mobile to be a priority. These companies are developing mobile websites that are able to accommodate the needs of consumers with smartphones and tablets. They are also making efforts to embrace mobile commerce, making it possible for consumers to use their devices to pay for products.

UK consumers flock to tablets for mobile commerce

Tablets are gaining popularity

Market research firm Conlumino has released a new report concerning emerging trends among consumers in the United Kingdom. The report shows that consumers are flocking to eBay to purchase small tablet devices. Many of these consumers are seeking out more convenient devices that they can use to shop online and participate in mobile commerce. The UK mobile sector has been growing more accommodating of online shopping in recent years and tablets are quickly becoming a favorite device for mobile shoppers.

Tablets may provide a better shopping experience

Tablets have won acclaim due to their stronger processing power and larger screens. These devices have become popular among various types of mobile consumers, but they have managed to find a strong following in the mobile commerce and gaming sectors. The large screens of tablets make it easier for users to navigate websites. This simple feature provides consumers with a more enjoyable shopping experience, thereby making it easier for them to spend money online.

Report shows consumers prefer small tablet devices

UK Tablets and Mobile CommerceAccording to the report from Conlumino, approximately 60% of all tablets purchased in the UK in the last three months have been smaller than conventional tablet devices. The iPad Mini Retina and Google Nexus 7 have become the most popular of these small tablets. The majority of those purchasing small tablets claim they did so because they wanted a device that they could carry around more easily. These consumers are likely to use their tablets for mobile commerce and 60% said that they would be using their small devices specifically for holiday shopping.

Holiday season proved promising for mobile commerce

Mobile commerce has already had a strong start to the holiday shopping season. From Thanksgiving to Cyber Monday in the U.S., retailers saw a major increase in mobile activity. Similar shopping holidays in other countries were met with promising results in the mobile sector as well. Notably, mobile payments are still more common on smartphones than they are on other devices, but tablets are quickly becoming the favored mobile shopping platform among consumers.