Tag: comscore report

Mobile commerce shoppers more demanding, says comScore

The latest report from the firm has shown that while shopping over smartphones and tablets, expectations are higher.

The “UPS Pulse of the Online Shopper Study: A Customer Experience Study” results have just been released by comScore and have revealed a number of online and mobile commerce insights that may be helpful to retailers and other organizations hoping to sell and market over the internet.

Among the central insights included elements of the overall experience that help to drive brand preference.

The mobile commerce study also examined word of mouth recommendations and customer loyalty drivers. What it determined, was that people who shop online are becoming increasingly demanding. Their expectations from retailers are higher than they have ever been.

There are a number of specific things that mobile commerce shoppers want from their experiences.

mobile commerce - Shopping DemandAmong them is that mobile commerce shoppers want to be able to obtain a great deal more information right from the very beginning of their online shopping experience, as well as additional options throughout the checkout and delivery processes, and more channels in which to interact with their preferred brands and retailers.

The comScore report also pointed out that mobile commerce using consumers also want a seamless process for returns, as well as free shipping on their orders, and mobile and social access. The study showed that consumers identified those issues as among the most important to meeting their expectations and their needs.

According to the UPS Canada vice president of customer solutions, Nicolas Dorget, “This study highlights the critical three Cs of today’s retail online customer experience – channels, choices and convenience.” He went on to say that “Retailers can win shoppers over by providing a consistent and positive omnichannel experience. From mobile apps to social media platforms, today’s consumers value – and even expect – services to work together across the entire shopping continuum from pre-purchase to post-purchase.”

Retailers and brands can use the insight from this mobile commerce report to be able to fine tune their marketing and their shopping experiences in order to ensure that they appeal to their customers and stand out from what the competition has to offer.

Technology news from comScore shows massive smartphone penetration

The firm has released its data indicating that the rate in the United States broke the 60 percent mark last quarter.

comScore just released its latest technology news data on Friday, which has identified the latest penetration and other trends in the mobile world, using data as recent as the end of July.

As of the close of July 2013, there was a considerable growth in smartphone popularity in the U.S.

The latest mobile technology news trends up until the last quarter have shown that the penetration rate of smartphones in the United States has now broken the 60 percent mark. The details of the report from comScore showed that the leading manufacturer of smartphones in the U.S. is still Apple.

The technology news data showed that Apple is maintaining a hold of 40 percent OEM market share.

Technology newsAt the same time, while Apple may be the single smartphone device manufacturer leading the way, it is Android that is making the technology news as the most popular smartphone platform, not Apple’s proprietary iOS. Android’s lead is considerable, as it holds an estimated 52 percent of the platform market share.

As a result of this, it didn’t come as a surprise to very many people that Google Sites were once again the leaders in that category of technology news, last quarter, as they have in the previous quarters.

The comScore report stated that “Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage).” Their technology news went on to say that this was “followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent).”

When all was said and done, the comScore data estimated that during the surveyed period, there were 143.3 million people in the United States who owned smartphones. The estimated penetration rate which is now believed to be greater than 60 percent would indicate that there has been an increase of a considerable 3 percent since April 2013. This clearly indicates that these devices are making rapid headway within the United States, and that the growth will continue.