Tag: chinese mobile games

Chinese mobile game app published private user videos online.

It should come as no surprise that mobile gaming apps are popular in China, but one Chinese mobile app in particular called “FengKuang LaiWang” has recently received a lot of media attention after it was discovered that the mobile game leaked more than 35,000 user videos online, including video clips of users who were in their underwear or in the nude.

The videos were posted without player’s consent on Youku.

FengKuang LaiWang essentially translates to “Crazy Dealings”, and is a popular charade-style game available for download via Alibaba’s Laiwang chat service. The game is not unlike the mobile game “Heads Up!” that can be downloaded from Apple’s App Store. Basically, in this game, players take turns trying to guess the word that appears on the screen while other players act it out. Players video themselves acting out a charade and share the video privately with friends.

According to “Beijing News”, thousands of these videos wound up on the game’s Youku account, which is a Chinese video platform similar to YouTube, unbeknownst to the players. Some of the videos revealed players, who took the game to another level, wearing very little or nothing at all. Many players did not realize that their videos were being recorded and published to Youku.

Concerns regarding mobile gaming regulation resulted after the incident.

As soon as the privacy blunder was reported by local media, the video-sharing feature of the game was disabled and the games account on China’s leading online video site was closed. Zhejiang Zhile Network, the game’s publisher, released a statement that said as soon as it realized the game was uploading video content without player consent it shut down the video-sharing function. The company apologized in a public statement saying that the game failed to inform users that their activities would be streamed online.

The company said that “Per this mistake, we, as the developer and operator of the game, apologize sincerely to affected users.” However, despite what happened, after news about the leak broke, downloads of FengKuang LaiWang have increased.

Nonetheless, as was noted by the “South China Morning Post”, the leak has resulted in people within the Chinese game industry questioning the safety and security of the mobile gaming regulations.

China is quickly becoming a leader in the gaming market

China is well on its way to establishing itself as the most lucrative mobile games market in the world. The country has become a hub of activity when it comes to mobile gaming. Many consumers throughout the country are tethered to their mobile devices, which they use in just about every aspect of their daily lives, including gaming. Games are particular popular among those that commute to work and the majority of consumers have shown that they are quite willing to pay for the games that they enjoy.

Chinese consumers spend $13 billion on mobile games

According to data from the 2013 China Game Industry Annual Conference, Chinese consumers have paid more than $13 billion on mobile games in 2013. The majority of this money came through microtransactions. These transactions have become popular throughout the game industry and are used to provide consumers with access to new digital content. Microtransactions have become a very lucrative business model for developers and publishers alike and have begun to find their way into traditional games, expanding beyond the mobile space.

Gaming is becoming more convenient

Standalone mobile games currently account for 64% of the market in China. These games can be played on their own without having to be launched through a social media site or through a third party platform. Browser games, such as those played on social media sites, are also quite popular. Consumers appear to favor mobile games because of their convenience and the fact that they can be played anywhere and at any time. These games do not require any significant time investment, making them less stressful to play.

Developers move to take advantage of growing popularity

Growing sales of mobile devices is expected to impact the Chinese gaming market. As more consumers gain access to smartphones and tablets, more people are expected to be exposed to mobile gaming. Developers in China have been producing mobile games at a rapid rate in order to accommodate with consumer demand.