Tag: china mobile games

Mobile games prove lucrative for iDreamSky

Lucrative Mobile GamesMobile games continue to prove financial attractive for game industry

Mobile games have been attracting a great deal of attention recently due to their lucrative nature. The opportunity to amass fortune has proven strong enough to attract hordes of developers to the mobile sector. While the game industry as a whole may be well attuned to the financial prospects that can be found in mobile games, most consumers are not aware of how much money these games actually produce. iDreamSky, a publisher of mobile games, may serve as an adequate example.

Publisher finds success in bringing western games to China

iDreamSky was founded four years ago just as mobile games began finding traction with consumers. The publisher started out small, but quickly grew to account for more than 200 employees as its growth was powered by some of the world’s most popular mobile games, such as Halfbrick’s Fruit Ninja and Imangi’s Temple Run. The publisher was able to bring these games from western markets and into China, where they found a great deal of success among Chinese consumers that had been very interested in mobile games.

Publisher grosses up to $7 million per month

The publisher’s focus on bringing western mobile games to China has served it well. China is a very competitive market when it comes to gaming and the mobile space. The country is home to thousands of independent Android app stores that are not associated with Google. There are also varying interests among the diverse consumer groups found throughout the country. This makes it difficult to make games appealing to a particular demographic, especially those that are played on mobile devices. iDreamSky has found a way to overcome this issue, however, and is estimated to gross as much as $7 million every month simply by bringing western games to China.

Western games may be more exotic for Chinese consumers

The publisher’s co-founder and executive vice president, Jeff Lyndon, claims that bringing western games to China has provided the market with something unique. Local developers tend to target a very specific demographic, a common practice that can often lead to games that are unappealing to those outside of that target audience. These games are typically associated with elements that are common throughout Chinese entertainment. Western mobile games, however, are not specifically designed with the Chinese market in mind, thus offer some sense of exoticism to gamers.

Mobile games begin encroaching on PC gaming market in China

China mobile gamesMobile games are picking up steam in China

When it comes to online gaming, China is a thriving market. China has been closed off to console gaming for several years, but this has allowed the PC gaming sector to thrive. While laws exist in the country that limit the amount of time a person can spend on online games, the PC game market has managed to grow exponentially over the past few years. According to a new report from Niko Partners, the PC online game market in China is expected to hit $11.9 billion in revenue by the end of this year. Mobile games, however, may derail these forecasts.

Online games continue to prove very successful among consumers

One of the most popular online games in China currently is World of Warcraft. This game has helped the PC gaming market thrive due to its addicting nature and the hours upon hours of content it offers to players. Less popular online games have also helped the growth of the market, but the grip that these games have on the Chinese market may be loosened by a major shift in focus toward mobile games and other, less casual titles.

Mobile games offer consumers more freedom

The Chinese market is beginning to grow more interested in mobile games. Part of the reason behind this is because these games are often more social and much more casual than other online games. China also does not restrict the time consumers can spend on mobile games, and these games are not required to be played in Internet cafes, making them immediately more accommodating to those that are not interested in spending a few hours in a particular space.

Online games expected to continue showing strong progress

While online games may be losing their luster with Chinese consumers to some degree, the market is still responsible for strong revenue. Niko Partners predicts that the online PC gaming market will continue to grow despite the impact of mobile games and that this growth will remain steady for the next five years.