Tag: china mobile games

Mobile games skyrocket in China

| September 20, 2013

Chinese mobile games market sees impressive growth

ResearchInChina, a market research firm focused on the Chinese market, has released a new report highlighting the growth of the mobile gaming industry in China. The report shows that mobile games have experienced tremendous growth throughout the country in 2012 and 2013. This growth is expected to carry well into 2016, especially as new opportunities emerge and small development studios are acquired by their larger counterparts. Growth in the mobile gaming sector is also expected to be enhanced by the increasing availability of smartphones and tablets.

Report highlights the growth of a prominent sector

According to the report, development of mobile games began gaining significant momentum in China during the last quarter of 2012. By early 2013, the mobile games market reached 135% year-on-year growth. Consumers have expressed a great deal of interest in mobile games, favoring their convenience and simplistic nature. While many mobile games are available for free or at a low price, in-game purchases have helped these games become very lucrative for their developers.

China Mobile Games GrowthMergers and acquisitions are becoming common in mobile games sector

The massive growth of the mobile gaming market has meant a major increase in revenue for many developers. Large companies have been making enough money to acquire smaller studios. Mergers have become very common in the mobile games sectors as several small studios look to establish a formidable presence in the market. The success of mobile games has also encouraged companies that do not traditional engage in gaming to try their hand at developing new kinds of games for consumers.

Increasing availability of technology exposes more consumers to gaming

Mobile games are expected to continue growing in popularity for the foreseeable future. China has become one of the most attractive markets for these games, partly due to the rapid adoption of mobile technology. As smartphones and tablets become more available, more consumers are being exposed to mobile games and other forms of entertainment. These consumers have shown a penchant for playing many kinds of mobile games and are enthusiastic when new titles are released.

Mobile games market in China to reach new heights by end of year

| September 16, 2013

China mobile games market to see strong growth

A new report from Niko Partners, a market research and analysis firm, shows that the Chinese mobile games market is slated to see strong growth this year. The report highlights the growing popularity of mobile games and makes use of data collected by more than 4,000 Chinese consumers and over 370 million smartphones. Many consumers have been showing strong interest in mobile games because of the convenient entertainment they offer and the fact that these games can be played anywhere and at any time.

Market to reach $1.3 billion by end of 2013

According to the report, China’s mobile games market is expected to reach $1.3 billion by the end of 2013, representing a compound annual growth rate of 46% from 2012 to 2017. The report notes that mobile games began growing in popularity among consumers in China during the latter months of 2012. This resulted in a decline in social online games on popular social media sites as well as games for PC platforms.

China Mobile Games GrowthAvailability of smartphones helps promote mobile games

Another factor contributing to the growing popularity of mobile games is the proliferation of smartphones. The report expects that more than 500 million smartphones will be active in the country by the end of 2013, up from the 100 million recorded in early 2012. Furthermore, China’s telecommunications companies are working to bolster the nation’s 3G connectivity network, providing consumers with faster and more reliable mobile Internet access. This allows them to take advantage of the features offered in social mobile games more effectively.

Market consolidation could lead to higher quality games

The report shows that there are more than 80,000 development studios in China that are currently working on mobile games. Approximately 100 mobile games are released in the country on a daily basis. While there are many different studios currently working on active titles, large studios are working to consolidate the market. In the coming years, many smaller studios are expected to be absorbed into their larger counterparts. This may mean fewer mobile games developed within the country, but it could also mean a higher level of quality for games produced by larger studios.