Tag: china mcommerce

A new study is showing that these nations are concentrating heavily on shopping over this channel.

China is currently leading the world as the region of the glob that has the largest mcommerce activity, but most of the countries in the Asia Pacific are focusing their attention on that channel at the moment.

According to a recent study’s results, the fastest rise of smartphone shopping is also occurring there.

The research was performed by MasterCard, and it showed that while China may be the country where the most mcommerce purchases are being made, it is in Indonesia and Thailand where the most rapid growth is being seen in purchases made over smartphones and tablets.

The MasterCard study showed that over half of all consumers from Thailand and Indonesia are now using mcommerce for shopping purposes.

The report was based on a study which was designed to examine the inclination of consumers to shop online and was held throughout 25 different markets around the world in November and December of last year. The final report included the results of interviews with 7,011 respondents in 14 markets in the Asia Pacific region.

These participants were asked a number of questions in order to better understand their shopping habits online. China was the clear frontrunner, but other leading countries for mcommerce included New Zealand, Singapore, Australia, and South Korea.

Among the primary drivers behind the shift toward mcommerce in all of these countries – particularly in China – was a confidence boost in shopping using smartphones and tablets. The survey showed that only 21.4 percent of the respondents said that they didn’t feel that shopping over mobile devices was secure. This was a decrease from the year before, when it had been 32.8 percent, which had also fallen from 2010, when the figure was 35.3 percent.

Beyond confidence, consumers in China also revealed that they felt that mcommerce made shopping online “easy”. Among the respondents from that country, 89.5 percent agreed with that statement, which was a rise from the year before when only 80.8 percent felt that way in the survey that was conducted for the MasterCard research that year.

China expected to see strong growth in mobile commerce sector

New research from online services and e-commerce giant Alibaba shows that mobile commerce is set for aggressive growth in China. The country is expected to boast of more than 322 million online shoppers by 2016 and many of these consumers are expected to make purchases from their mobile devices. Alibaba, which is the country’s largest online shopping company, expects that the Chinese mobile commerce sector will reach a new high in the coming years, especially as retailers become more accommodating of these consumers.

Mobile commerce sales to reach $41 billion by 2015

According to Alibaba, mobile commerce is expected to account for more than $27 billion in sales in 2014. By 2015, the mobile commerce sector is expected to be worth more than $41 billion. Alibaba notes that in 2012, mobile commerce accounted for only $7.8 billion in sales throughout the country, but this was due to the relative lack of effective mobile payments services that were available to consumers.

Singles Day proven the power of mobile payments

A 24-hour shopping spree is held in China every year called “Singles Day.” The tradition encourages Chinese citizens to visit shops and purchase products they are interested in and is very similar to Cyber Monday and Black Friday in the U.S. During last year’s Singles Day, more than $3 billion in mobile payments were recorded throughout China. This encouraged several companies to take the concept of mobile commerce more seriously.

Security a top priority for mobile consumers

By the end of this year, Alibaba expects that mobile commerce will account for $15 billion in sales throughout China. Several companies are still getting accustomed to accepting mobile payments, but growth is expected to pick up momentum as these companies become more comfortable with mobile commerce. Consumers have many concerns regarding mobile payments, the chief of which regards security. Alibaba, which provides mobile payments services, notes that security is such a big concern among Chinese consumers that it could potential derail the projected growth of mobile commerce. As such, Alibaba, as well as other companies, are taking steps to improve mobile commerce security.