Tag: china mcommerce

Tencent shows support for mobile commerce retailer Maimaibao

Retailer finds success by engaging with mobile consumers in non-metropolitan areas

Maimaibao, a Chinese online retail firm, has announced that it has received funding from several large organizations within China, including Tencent. The amount of funding the firm has received has not yet been revealed, but speculation suggests that it is somewhere around the $100 million mark. Maimmaibao has attracted attention for not being a typical online retailer. Instead of targeting consumers in large cities, it focuses on non-metropolitan areas where Internet access is not necessarily reliable. Notably, the firm has seen a great deal of mobile activity in these parts of China.

Feature phones can also participate in mobile shopping, even without access to a fast Internet network

The retailer manages to engage consumers where Internet access is lacking through its mobile website. This website is particularly accommodating to feature phones that only have access to 2G wireless networks. Many Chinese consumers that have these types of mobile devices live and work in places where they do not have access to a PC, making their phones a valuable shopping tool. Maimaibao has managed to find significant success in making itself open to these consumers, and this has attracted the attention of Tencent.

Tencent continues to fight for dominance in the mobile commerce space

Mobile Commerce SupportTencent is one of China’s largest Internet organizations and it has begun to focus quite heavily on mobile commerce. Tencent is working to establish a dominant presence in the mobile commerce space through its WeChat application and various other ventures. The company is currently clashing with Alibaba, which has also begun working to engage mobile consumers more aggressively in recent months. Tencent may be able to achieve its goals of mobile dominance by aligning itself with Maimaibao.

Maimaibao aims to develop new smartphone for its primary demographic in China

Maimaibao will use the funding it has received to develop a new smartphone under its Big Q brand name. This mobile device is meant to provide the company’s chief demographic — those living in non-metropolitan areas of China — with a mobile device that has more capabilities than typical feature phones.

Mobile commerce competition heats up in China

Tencent and Alibaba are beginning to compete more aggressively for the favor of mobile consumers throughout China

China has become a battlefield when it comes to mobile commerce competition. Two of the country’s largest companies, Tencent and Alibaba, have a longstanding rivalry with one another when it comes to engaging consumers. Both companies are beginning to focus on the mobile space more heavily as well. While Tencent has held a strong presence in the mobile space for some time, Alibaba is beginning to threaten that position by promoting and supporting mobile commerce throughout China.

Firm predicts the future of the mobile payments market in China

Internet consultancy firm iResearch has released a forecast concerning the mobile commerce market in China. According to the forecast, the market is expected to reach nearly $300 billion by 2017, with more than half of online payments being made from a smartphone or other mobile device. Mobile payments will likely continue growing in popularity as more people gain access to the mobile Internet. The popularity of mobile payments has encouraged companies like Tencent and Alibaba to embrace the mobile commerce sector more aggressively.

Tencent powers ahead with its WeChat application and new services

Mobile Commerce Competition Heats UpTencent recently launched a new service for merchants through its WeChat application. The service allows merchants to accept mobile payments through the application, thereby enabling them to become more engaging for mobile consumers. Alibaba has its own mobile payments platform called Alipay, which has managed to accommodate more online transactions than both eBay and Amazon combined. These applications are poised to compete aggressively with one another, but Chinese consumers have yet to show their favor for one over the other.

Tencent may have what it takes to attract the support of China’s merchants

Tencent is expected to have an edge with merchants that are looking to get involved in the mobile space. WeChat is one of the most popular applications in the world and is quite well known in China. The popularity of this application among consumers may be enough to convince merchants that it is the best platform for their mobile commerce interests.