Tag: capgemini

The channel is booming as brands and companies discover that consumers are buying over their devices.

The latest figures have now been released from the e-Retail Sales Index from IMGR Capgemini, which has revealed that their mobile commerce index is continuing a rapid rise as retailers continue to catch on.

The massive year over year and month over month growth is being credited to retailer adoption.

The report from the latest index indicated a 136 percent growth when June of this year was compared to that of last year, and when May was compared to June this year, an 8 percent growth was recorded. Conversion rates had also experienced a considerable increase, which would prove highly appealing to retailers.

Mobile commerce conversion rates rose massively from 1.27 percent in June 2012 to 2.03 percent this year.

At the same time, retailers are seeing that the spending rates and conversion rates over the tablet mobile commerce channel are approaching those of desktops. This is an opportunity that many of them are refusing to ignore. Even specific sectors are showing promising growth, causing the companies in those areas to get on board.

In the U.K, clothing sales over mobile commerce saw a year over year growth in June of 29 percent, as summer wardrobe updates were made at the start of the season. Even more promising was the area of home and garden products, which saw a year over year growth of 35 percent in the same month as the winter was left long behind and landscaping, gardening, and home reno projects got started. Even travel rose over this channel as summer vacations were planned, with a year over year growth of 15 percent and a 4 percent month over month rise.

According to the Capgemini vice president and head of retail consulting and technology, Chris Webster, as consumer confidence continues to grow in mobile commerce and purchasing with their tablets and smartphones, the index is remaining very strong. The findings from their analysis is only underscoring existing evidence that wireless technologies have brought a great deal to the doorstep of the retail sector, and those companies are not failing to take hold.

UK mobile commerce shows impressive growth

A new report from IMRG, an e-commerce association based in the United Kingdom, and Capgemini, a business and technology consultancy firm, shows that mobile commerce is making strong progress in the United Kingdom. The report found that mobile commerce has seen exponential growth in the field of online retail over the last year, with the first quarter of 2013 showing impressive results. This may be due to the growing number of consumers with mobile devices, but could also be due to the new mobile commerce services that are emerging in the market.

Mobile commerce new represents 20% of online sales

According to the report, mobile commerce accounted for 20.2% of the online sales seen in the United Kingdom during the first quarter of 2013. This is an increase from the 15.4% of sales mobile commerce represented in the fourth quarter of 2012. The report shows that mobile traffic to retail sites has been growing quickly as more sites become optimized for use on mobile devices. These sites have also been seeing higher consumer engagement, which has been translated into strong sales.

Retail sector become hive of activity

The United Kingdom has become one of the most active markets in the world when it comes to mobile commerce. The country’s retail sector has been especially aggressive in this field, hoping to engage consumers in a new way and appeal to their changing interests. Several retailers, such as Tesco, have been able to establish a strong foothold among consumers, offering comprehensive mobile commerce services that making shopping and purchasing online easier.

Mobile sales to continue to grow due to consumer behavior

Mobile commerce has not been showing any signs of slowing down in the foreseeable future. Since 2010, mobile commerce sales have grown in the United Kingdom by more than 5,000% and are beginning to represent a significant economic force. As more consumers become interested in the field of mobile commerce, mobile sales will continue to show strong growth well into the future.