Tag: canadian mobile technology

Mobile technology has propelled Canada to the top of internet use

As a result of smartphones and tablets, Canadians now spend more time online than people in other countries.

Although spending a great deal of time online is a popular activity for people in countries throughout the world, the penetration of mobile technology devices has sent Canada to the top of the list of internet use.

Canadians now use the world wide web a great deal more than people from any other country in the world.

A recent comScore Canada study’s results have shown that people in the country spend an average of 36.3 hours per month browsing and visiting about 80 different websites. Comparatively, Americans spend about 35.2 hours online per month, and people in the United Kingdom spend closer to 33 hours online per month. The study also revealed that mobile technology played a very large role in the amount of internet use that Canadians had.

Mobile technology such as smartphones and tablets considerably boosted the internet usage across the country.

Mobile Technology - CanadaMobile devices were accessed a considerable amount, boosting the use of the internet above what it would have been if Canadians were using laptops, netbooks, and desktop options, alone. The research also determined that the subscriptions to various mobile apps and publications increased by five percent throughout 2014, reaching 24 million people.

That said, for the most part, when it comes to mobile users, the internet is being used primarily for visiting Facebook, Twitter, and other social media sites, above all else. When it came to actual net surfing, reading, and other online activities, many Canadians still clearly preferred laptops and desktops. Shopping played a large role in the extensive internet usage of Canadians, but, again, this was primarily conducted over computers instead of mobile devices, particularly when the actual purchases were being made.

comScore also reported that Canadians are not only using mobile technology a great deal, but they’re also remaining on the pages that they visit for a longer period of time than other people from around the world. In Canada, people spend time on slightly more than 3,000 pages per month. This is notably lower than countries such as Russia, which spends far less time on the internet. This suggests that Canadians are spending a lot more time on each page that they visit than their counterparts from other countries.

Mobile devices used for 49 percent of online time, comScore

Nearly half of all of the traffic on the internet from Canada stems from a smartphone, tablet, or similar gadget.

According to the research firm, comScore, the use of mobile devices by Canadians is making its way beyond an important milestone, as the number of hours spent online over these gadgets closes in on the fifty percent mark.

Of all of the time that Canadians spend online, 49 percent of it comes from smartphones and tablets.

Canadians are currently spending an average of 33 total hours online when taking the use of all of their connected gadgets into account. Forty nine percent of that is coming from mobile devices such as their cell phones, tablets, wearable technology gadgets, the iPad Touch, and other connected electronics. If things continue in the same direction, it won’t be long at all before people in Canada are using their smartphones and tablets for more of their online time than their laptops and desktop computers.

comScore explained that messaging apps, web searches and social networks are driving the use of mobile devices upward.

mobile devices - CanadaThe firm explained that these are the purposes for which mobile gadgets are being most used while connected to the internet. For some of those users, smartphones and tablets represent the only way in which they are using the internet, and they have given up on their desktop and tablet computers, altogether.

There are currently 1.3 people in the country that will use a mobile device exclusively for accessing the internet, and who will not even touch a traditional computer, said senior account manager at comScore, Paul Rich. Rich explained that “Four per cent (of Canadian Internet users) look at online content in a month with (just) their mobile devices — their smartphone or tablet —and they don’t access anything on the desktop. That’s an emerging shift we’re seeing.”

On the other hand, while the use of mobile devices the only way that 4 percent of Canadians were accessing the internet, there was still a tremendously larger 47 percent who used their computers exclusively for their online activities, added Rich. Among those who used only smartphones or tablets, women made up 55 percent.