Tag: canada

Mobile games are growing quickly in Canada

| November 25, 2015

Mobile game revenue may soon outpace that seen in console gaming

Mobile games is a booming market. Many large developers and publishers have begun to focus on the mobile space, looking to take advantage of the growing number of mobile consumers willing to play and pay for games on their smartphones and tablets. In Canada, many consumers are beginning to play mobile games and the market is expected to see significant growth in the coming years, even outpacing the growth of the console gaming market.

Developers are beginning to see the value in mobile games

According to a new report from the Entertainment Software Association of Canada, the revenue generated by mobile games may soon outpace the sale of console games. Mobile games typically feature in-game purchases. These purchases can be anything from additional content to special items that provide some advantage in the game. While developers have been looking to bring these types of purchases to console games, they have already become well established in mobile gaming. Consumers have shown that they are quite willing to pay for content and other benefits in mobile games.

Report shows that mobile game revenue is growing quickly

Mobile games GrowthAccording to the report from the Entertainment Software Association of Canada, console games remain the bulk of the overall gaming market. These games account for 35% of all revenue that Canadian developers are seeing. Mobile games, however, are growing quickly and now account for 31% of all revenue that developers see in the country. Notably, mobile games have continued growing, whereas console games have seen a 32% decline since 2013.

Developers are looking to enter the mobile space and engage consumers

With mobile gaming picking up momentum, more developers are beginning to show more interest in the mobile sector. Recently, acclaimed developer Konami decided that it will be focusing on mobile gaming. Activision Blizzard is also looking to become more involved in the mobile space, recently purchasing mobile game developer King for nearly $6 billion. Developers are looking to engage mobile consumers more effectively, as these consumers have shown that they are willing to pay for the mobile games that they play.

Apple launches mobile payments platform in Canada

| November 20, 2015

Apple Pay has finally come to Canada, officially launched this week

Apple Pay has officially launched in Canada, where it may be able to find more traction among consumers than it has in the United States. Apple launched its mobile payments platform in the U.S. late last year, but Apple Pay has not found the degree of success that Apple had expected. Of the 1 million people that are registered for Apple Pay, approximately only 5% use the service regularly. In Canada, Apple may be able to find more consumers that are interested in mobile payments.

Consumers in Canada have shown a great deal of interest in mobile payments

Canadian consumers now have access to Apple Pay, which will allow them to use their mobile devices to make purchases at physical stores and online. Physical payments are accomplished by “tapping” the mobile device to a payment terminal, which is equipped with NFC technology. NFC is designed to transmit data over short distances, which makes it an ideal tool for mobile payments. Only those with the latest iPhones will be able to use Apple Pay, however, due to the fact that these are the only iPhones that are equipped with NFC technology.

Apple is slowly breaking into new markets with its mobile payments service

Apple Pay - Mobile Payments CanadaApple has opted to take a relatively slow approach to the expansion of its mobile payments service. The company has shown interest in bringing the service to other countries, but it has opted to take its time in doing so. The slow approach may pay off in the long run, as consumers will become more comfortable with mobile payments when apple Pay becomes more available.

Consumers in the US are lagging when it comes to mobile payments adoption

While consumers are becoming more interested in mobile payments, they still prefer more traditional forms of commerce, such as paying with plastic cards and using physical currency. In the United States, mobile payments is growing, but at a slower pace than what is being seen in other countries. As such, many organizations are beginning to focus on these markets with their mobile payments services.