Tag: canada mobile commerce

Canadians are slow to embrace mobile payments

Mobile commerce is experiencing lackluster growth throughout Canada

Mobile payments may experience lackluster growth in Canada. A new study from GfK, a global market research firm, shows that Canadians are somewhat apprehensive when it comes to using a smartphone to make a payment. While Canadians have developed a reputation for being early adopters of new technology, they are not convinced that mobile commerce is a good solution for shopping or as secure as it should be. Notably, security is one of the biggest issues that consumers in Canada are concerned about.

Study shows that security concerns are a major issue for Canadians interested in mobile commerce

According to the GfK study, Canadians consider security to be a major issue when it comes to mobile payments. Many mobile commerce services have become available in Canada, but relatively few of them have proven that they are capable of ensuring the safety of consumer financial information. Some high-profile cyber attacks in the United States and Canada have also called into question whether or not mobile commerce services are safe.

Canadian consumers are more interested in traditional forms of commerce due to extensive experience and the availability of familiar services

Canada Mobile Payments - slow adoptionThe study also notes that Canadians may not be interested in mobile payments because they already have plenty of ways to pay for products in stores. ATM transactions are significantly larger in Canada than they are elsewhere and the country’s ATM and debit card structure is well designed to meet the needs of consumers. In order for mobile commerce to grow in Canada, consumers would have to train themselves in new ways to purchase products and break old habits concerning physical currencies and payment cards.

Retailers are revising their mobile focus and putting more effort on providing consumers with convenient services

Some large retail organizations have been making moves to establish a foothold in the mobile commerce space, but have found relatively little support among consumers. As such, retailers have begun to pull back their mobile initiatives, focusing more on traditional forms of commerce and giving consumers access to services they may be more comfortable with.

Mobile trends in Canada have doubled consumer online time

Research has shown that people are on the internet a great deal more due to their smartphones and tablets.

Canadians are becoming increasingly hooked on their smartphones and tablets, and are streaming video on a more regular basis, and these mobile trends are causing the amount of time spent online to nearly double.

This is according to some of the most recent data that has been released by comScore.

Since August, there were around 27.8 million Canadian adults who were using a computer of some form to access the internet. The average amount of time spent browsing the web every month over a laptop or desktop computer was close to 39 hours per month. However, when mobile trends are taken into consideration, the use of those smaller stream devices, combined with viewing video online spikes the amount of time spent online to almost 75 hours per month. This is the equivalent to approximately 2.5 hours every day.

comScore has found that there has been tremendous growth as a result of video and mobile trends.

Mobile Trends - CanadaAccording to Bryan Segal, the vice president of sales at comScore, “We’re seeing extremely large growth.” He added that “It really points to the fact of how much impact – in terms of engagement and time spent – that mobile is having on what we traditionally looked at as a PC world.”

He pointed out that Canadians between the ages of 25 and 34 years old were found to be the ones who spent the largest amount of time online. The average time spent on the internet for people within that age group was about 110 hours per month. This included time spent online on all of their connected devices. That said, of those hours, only about 50 of them were actually spent browsing the web on a computer.

In the age group of 55 years and up saw different mobile trends. comScore found that Canadians were spending only about 20 hours online per month on mobile devices or streaming video on any type of connected gadget or computer. The majority of online usage from that age group was dedicated to browsing the web through the use of a computer.