Tag: britney spears

Britney Spears: American Dream has launched worldwide.

After having massive success with other celebrity-casual mobile games, including “Kim Kardashian: Hollywood” and “Katy Perry Pop”, it should come as no surprise that Glu Mobile has added another celebrity –based game to its portfolio, this time focusing on long-time American pop icon Britney Spears. The New Britney Spears mobile game, called “Britney Spears: American Dream” was launched worldwide yesterday and is available for both iOS and Android.

The hope is that Spears’s game will follow in the same lucrative footsteps as Kardashian’s.

Glu’s Kim Kardashian mobile game has generated an incredible amount of money, including an estimated $80 million for the star herself, since 2014. The company hopes that the new Spears-focused game will be just as successful.

The mobile game developer based in San Francisco is careful to partner with celebrities who have over a billion social followers. While Glu pays these stars royalties, they benefit from the massive social following of these celebs, allowing Glu to avoid having to spend loads of money on advertising as the celebrities and social media will spread word about the game for them.

Glu’s partnership with Spears was first announced over a year ago and the agreement forged between the two parties is set to last until 2020, at least.

The Britney Spears mobile game won’t be the last celebrity title for Glu.

Like the other games that have come before it, Britney Spears: American Dream lets players transform into pop stars. Players will record hit singles, climb the music charts, and design their own single covers among many other features. The objective is to fight for fame and fortune in the music industry and get your own stage at Planet Hollywood, Las Vegas where the real Britney Spears presently performs.

“I’m so excited to share this project with my fans,” Spears said in a statement about the game.
“Mobile gaming is something completely new for me and I can’t wait to hear what my fans think of all the fun music, outfits, pets, and artwork. I hope they adore it as much as I do!”

Aside from the Britney Spears mobile game, Glu has also announced that it has several other partnerships with A-list celebrities and many other projects in the works. Some of these include mobile games featuring Taylor Swift, Niki Manaj, and even celebrity chef Gordon Ramsay.

The entertainer is now the latest celebrity to attach her name to an application through Glu Mobile.

Britney Spears is now joining a number of other hot celebrities in working with Glu Mobile in order to add her name to a mobile game app that has the potential to be highly popular among device users.

Among the other big names that have released mobile games from the developer is Kim Kardashian West.

The TV star had released her mobile game app a few months ago and now the musician is joining that elite club. The chairperson at Glu Mobile, Niccolo de Masi, stated that “I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners, as we continue to expand our celebrity gaming platform.” De Masi also went on to say that the company predicts that the title will become very popular among the “nearly 90 million multi-generational social followers” of Britney Spears around the world.

This mobile game app announcement also follows the launches of applications from other big celeb names.

Kim Kardashian West, who released “Kim Kardashian” Hollywood” with a tremendous success that brought in $1.6 million within the first five days that it was released. Since then, Kendall and Kylie Jenner, and Katy Perry have also revealed that they have intentions to put out mobile apps and games that they hope will reflect the successes of the previous Glu Mobile releases.

This news also followed a much less positive announcement that the headlines have seen about Britney Spears. While she did just finish announcing the unveiling of a new single called “Pretty Girls” along with Iggy Azalea, what was much less pleasant was the injury that she sustained to her ankle while she was performing on a Las Vegas stage. The star has since expressed that she is “OK” but at the same time, she was required to take a break and postpone two scheduled performances due to that injury.

On Twitter, Britney Spears posted that it “Breaks my heart to share this news. After hurting my ankle last night my doctor has advised me not to perform this weekend #Heartbroken”. Certainly, announcing her upcoming mobile game app is much more welcome news to the performer.