Tag: branding brand

Mobile Commerce Index report for August released by Branding Brand

| September 9, 2014

Branding Brand releases its latest report for August 2014

Branding Brand has released its latest monthly Mobile Commerce Index report for August. The report highlights a “mobile tipping point” wherein retailers are beginning to see more activity from tablets and smartphones than from traditional desktop computers. Mobile commerce has become a powerful force in the retail industry and many companies are taking steps to engage mobile consumers more effectively. Mobile engagement strategies are proving to be quite effective and consumers have, thus far, been responding well to the outreach coming from retailers.

Mobile traffic to retail websites has increased significantly

According to the report from Branding Brand, mobile devices have generated 51% of all retail website visits in August. This is a significant increase from the mobile traffic reported by retailers in 2010, which came in at approximately 4%. More consumers are using their mobile devices to shop online, using the resources that have been provided by retailers to do so. Shopping apps have proven to be quite popular among consumers, especially those making daily commutes to and from work.

Consumers are beginning to expect mobile-centric services from the retailers that they support

Mobile Commerce reportThe report suggests that there has been a fundamental shift in consumer behavior. E-commerce has become a major interest among consumers and commerce, in general, has begun to evolve with the advent of mobile technology. Many people are beginning to use their mobile devices to shop online on a daily basis and this has changed the expectations that consumers have when it comes to the retail sector. Many people now expect retailers to have some significant mobile presence as well as provide mobile-centric services.

E-commerce is still dominated by traditional desktop and laptop computers

The report shows that e-commerce is still dominated by traditional desktop and laptop computers. In August, approximately 70% of e-commerce purchases were made from such systems. These platforms remain ideal shopping portals for consumers, but many people are becoming more comfortable with the concept of mobile commerce. In the future, smartphones and tablets may replace desktop and laptop computers as the favored e-commerce platform.

Mobile commerce helps boost retail revenue

| September 8, 2014

Retailers are finding more success in the mobile shopping space

Branding Brand, a leading mobile commerce service provider, has released a new study, which is the latest in its Mobile Commerce Index series. The study highlights the trends that exist in the mobile space and tracks those that are beginning to emerge therein. The report often notes that mobile payments are becoming more common among consumers, especially as businesses begin to become more accommodating of the mobile-centric audience.

Study shows that retail revenue jumped by 111% in May of this year

According to the study, average retail revenue increased by 111.3% in May of 2014 over what it had been during the same month in the previous year. This increase in revenue came from smartphones, with mobile consumers taking advantage of websites that were optimized for mobile use. Retailers with effective mobile websites saw more revenue growth than those without optimized sites. Those with poorly optimized sites tend to receive criticism from consumers who opt not to use such sites again in the future.

Mobile commerce is becoming a priority for the retail industry as consumers become more integrated with their mobile devices

mobile commerce retail revenue boostMobile commerce has managed to find a great deal of momentum in the retail sector. Consumers have shown that they are willing to shop for and purchase products from their mobile devices and many are beginning to do so more frequently than they visit physical stores. While physical retail is expected to retain its place of favor among consumers, more people are beginning to augment their visits to physical stores with mobile commerce.

Tablets may soon overcome smartphones as the primary mobile shopping platform

Smartphones are currently considered the leading mobile shopping platform among consumers, but tablets are beginning to catch up. Tablets are becoming favored because of their larger screens and generally stronger processing power. These tablets allow for a better shopping experience, creating an enjoyable atmosphere within the mobile commerce space. Some retailers are beginning to focus on appealing to tablet users because these consumers generally tend to spend more money while shopping online.