Tag: branding brand

Branding Brand wins top ranking as a mobile commerce platform

Branding Brand continues to be favored among merchants in the mobile space

According to the latest Internet Retailer’s 2015 Top 500 Guide, more merchants are using Branding Brand than any other mobile commerce platform. Branding Brand offers mobile commerce services to merchants that are interested in engaging the mobile consumer base. The company presents itself as a “Brand to Everywhere” platform that allows merchants to connect with consumers wherever they may be. Among the services that the company offers is mobile website support and analytics concerning mobile commerce trends.

Company offers popular services to merchants

Branding Brand has become one of the most successful mobile commerce platforms, and has been ranked in the top position of the Internet Retailer Top 500 Guide for four years in a row. More than 200 major brands use the services that the company provides, and these businesses have noted success in engaging mobile consumers in a more effective manner. Branding Brand is expected to continue gaining momentum among merchants in the coming years, especially as more consumers begin to use their mobile devices to purchase products online and in physical stores.

Consumers are becoming more involved in mobile commerce

Mobile Commerce - ConsumerMobile commerce has become popular because of its convenience. Mobile shopping services have made it easier for consumers to shop for and purchase products with their smartphones and tablets and people now how the ability to use their devices to purchase products at any time of day, wherever they may be. Companies like Branding Brand are becoming more important to the retail industry, as retailers are beginning to feel pressure to accommodate the needs of mobile consumers, offering them services that allow them to create enjoyable mobile shopping experiences.

Competition in the mobile space will increase in the coming years

Branding Brand has managed to beat out competition from other companies, but this competition is expected to become more fierce in the coming years. New startups are bringing innovative services into the mobile commerce space, which are beginning to attract a great deal of attention from retailers. These startups could eventually establish a dominant position in the mobile world, but only time will tell whether or not they manage to retain the loyalty and support of mobile consumers.

Mobile commerce interactions with brands hold considerable influence

The majority of online shoppers will interact in some way with brands over tablets and smartphones.

According to the Mobile Commerce Index report published by Branding Brand, online shopping has now crested a vital peak in terms of consumer behaviors over devices such as smartphones and tablets.

The majority of shoppers are headed to m-commerce websites instead of exclusively using the standard web.

The report showed that last month, smartphones and tablets were responsible for more than half – 51 percent – of all online visits to retail websites. Most of these mobile commerce visits came from Apple devices. Comparatively, when looking at the same figures from 2010, only four percent of all online retail visits had been from users of these smaller screen devices. Clearly this represents a meaningful jump in the number of mobile visits and represents a considerable shift in consumer behaviors.

In four years, mobile commerce has started to play a tremendously larger role in online shopping.

Mobile Commerce - shopping on tablets and smartphonesAccording to co-founder of Branding Brand, CEO Chris Mason, “In four short years, our data has tracked the rapid rise of the mobile consumer from a small fraction of users in 2010, to this moment where the majority of online retail visitors now originate via smartphones and tablets.” He also pointed that this “fundamental shift” in the behavior of shoppers from laptop computers to mobile devices has occurred with tremendous speed, the likes of which have never before been seen. It also offers retail the “greatest opportunity” that it has seen since the internet first became commonplace.

Mason stated that it is not only that the majority of visits online are stemming from tablets and smartphones, but that it is specifically mobile devices from Apple that are being used for these purposes. He said that in August, among all smartphone based visits, 61 percent were from iPhones and among all tablet based visits, 81 percent were from iPads.

When looking at previous adoption trends of some of the most recent operating systems released by the device maker, Branding Brand feels that iOS 8 is going to have a meaningful and substantial impact on holiday mobile commerce traffic, and will represent the majority of retail site visits.