The struggling Canadian company is preparing to release yet another handset in the hopes of recovery.
BlackBerry has announced that it will soon be releasing the most secure Android phone the world has ever seen. The company has made it clear that it will not give up its hardware business unless it is given no other choice. Now, it’s hoping that topping security levels over any other Android device will bring its smartphones back into relevance.
The company has unveiled the DTEK50, which is a smartphone the company hopes will appeal to “everyone.”
BlackBerry feels the appeal of a highly secure Android phone is increasing. Consumers are coming to realize that there are many threats to their security over mobile, but they can’t give up their smartphones. Therefore, the company wants to stand out from among the rest by offering those shoppers a device that will keep their personal, private and financial information safe.
Mobile security is a considerable concern among many consumers. That said, a large number haven’t taken even the most basic steps needed to protect their devices. The hope from BlackBerry is that if the device has the added security built in, it will have a significant draw.
The company feels that consumers and businesses want the most secure Android phone available.
Senior vice president of global device sales, Alex Thurber, said “We feel that customers today, certainly businesses and consumers, are beginning to understand just how important security is when it comes to their smartphone.” Thurber spoke during a BlackBerry webcast from the company’s Waterloo, Ontario headquarters.
He explained that it’s important for everyone to be aware of privacy and security issues, risks and threats on their devices, no matter who they are. “I certainly want my children to have secure devices. I don’t want the world looking at what they take pictures of or their emails or their text messages,” he said.
The new BlackBerry DTEK50 has been designed to be the most secure Android phone. It contains built-in features such as encryption and malware protection to keep all user info safe. It also provides enhanced capabilities for viewing and controlling the access apps have to the mobile device features such as the camera.
For instance, the new BBM features make it possible for users to be able to decide whether or not they would like to publicly reveal their physical location. They can decide that they do or do not want to share this data and, if they do, they can state exactly how long they wish to continue to do so.