Report highlights the growth of mobile sales and traffic
IBM has released a new report concerning the performance of e-commerce on Thanksgiving and Black Friday of this year. The report shows that online sales reached new heights this year, with mobile sales showing record growth. Retailers had been anticipating that mobile commerce would have a strong showing during the 2013 holiday shopping season, but many have been surprised at just how many people have taken to shopping from their mobile devices this year.
Black Friday proves popular with mobile shoppers
According to IBM’s report, the average order value for online consumers was $135.57 on Thanksgiving Day, a 2.2% increase over what order value had been reported in 2012. Thanksgiving Day saw the greatest degree of foot traffic to physical stores, but consumers opted to shop from their mobile devices during Black Friday. The report shows that mobile traffic to retail websites grew by 39%. Mobile sales also showed healthy growth, with sales spiking 43% over what they had been on Black Friday of 2012.
Smartphones are leading the charge in mobile commerce
Smartphones were the most popular mobile commerce platform for most consumers. Many favored iOS devices for their mobile shopping forays, but Android devices have been growing more popular for mobile commerce in recent months. The report shows that the majority of mobile sales came from consumers based in Atlanta, Georgia.
Efforts of retailers may be paying off
Retailers have been hard at work trying to engage mobile consumers. Throughout 2013, many retailers have been teaming with mobile commerce firms in order to provide consumers with different and more convenient ways to shop and pay for products. In order to entice consumers, many retailers have been offering special discounts specifically for mobile shoppers. These initiatives have proven quite effective, as IBM’s report shows the strong growth in mobile sales and traffic that have been reported this year.
Mobile shopping hits a new high
Mobile commerce has erupted during Thanksgiving and Black Friday, aligning with the expectations coming from many retailers throughout the U.S. and elsewhere. Branding Brands, a leading commerce firm representing some of the world’s top retailers, has issued a report concerning mobile sales, traffic, and general mobile activity during the year’s most active shopping days. The report notes that mobile sales showed astonishing growth this year over what they had been in 2012, providing strong encouragement for retailers that have invested heavily in mobile-centric endeavors.
Data shows that mobile traffic has grown rapidly
According to Branding Brands, mobile traffic to retail sites increased by 69% over what had been recorded during Thanksgiving and Black Friday of 2012. The data collected by Branding Brands suggests that smartphones were the most widely used mobile platform for shoppers this year. Approximately 32.56% of all e-commerce traffic to retail sites came from smartphones this year, with tablets following closely behind.
Mobile sales increase by 258%
Traffic is not the only aspect of mobile commerce that has been showing impressive growth during the holidays. According to Branding Brands, mobile sales have exploded thanks to the mobile initiatives launched by retailers. These initiatives were meant to capture the attention of mobile consumers, many of whom were expected to purchase products during Thanksgiving and Black Friday from their mobile devices rather than visit physical stores. Branding Brands’ data shows that mobile sales for 2013 have increase by 258% over what had been reported by retailers in 2012.
Adobe highlights growing interest in mobile commerce
Technology firm Adobe has also been monitoring mobile activity recently. The firm has collected data from more than 400 million online visits to over 2,000 retail sites throughout the U.S. This data shows that 24% of all online sales were made from a smartphone or tablet during Thanksgiving and Black Friday, a 118% increase over what sales had been in 2012.
