Of all the online orders processed by the payment platform, one third were transacted over mobile.
According to new PayPal mobile commerce data, one third of online purchases on Thanksgiving and Black Friday using that payment method were from smartphones or tablets.
Mobile devices made up one third of the total payment volume over PayPal on those two days.
These PayPal mobile commerce statistics also help to illustrate the importance of that payment platform to e-commerce as a whole. It is clear that consumers are using this transaction method on an increasing basis to complete their online purchases. When it comes to some of the top shopping days of the year such as Thanksgiving and Black Friday, that can make a significant impact on retailers’ bottom lines.
The recent data suggesting that one third of PayPal payments for online purchases on those two days only underscores reports from other sources. Data analyses from other firms also suggest a similar trend where mobile accounted for about a third of Black Friday online spending.
The PayPal mobile commerce figures align very closely with the data from Adobe regarding Black Friday.
Adobe’s data pointed out that online sales during that one shopping day broke the $3 billion mark. It also pointed out that mobile devices accounted for just over a billion of those transactions.
The new figures from PayPal only add more weight to the confirmation of that trend. This also helps to provide insight into a larger part of the market, as its data adds to that from other payment methods.
PayPal currently has more than 192 million active customers as well as 15 million active merchants.
The shopping trend for both Thanksgiving Day as well as Black Friday revealed that about one third of its online purchases were through PayPal mobile commerce. This helps to show that it was not just a single day blip but that it may be a consistent trend in online shopping. This was particularly true as the total payment volume was not the same on both days. Still, the percentage of mobile shopping remained steady despite the difference in total spending.
Shoppers are now eyeing the retailer to find out precisely what the deals will be. This isn’t the first time Walmart moved online and mobile commerce ahead from Cyber Monday. Last year, its online sales were launched on a Cyber Sunday instead. Promotions began at 6pm that evening and carried over into the next day.