Tag: australia mobile commerce

Mobile payments set to explode in Australia

| July 29, 2013

Mobile payments may soon see explosive growth

Mobile payments may be set to see explosive growth in Australia, at least among retailers. Mobile technology has established a strong presence in Australia, just as it has done throughout much of the world. Consumers have become heavily reliant on smartphones and tablets, favoring these devices when it comes to shopping and, in some cases, banking. This trend has been a double-edged sword for retailers, some of whom have expressed concern that the growing prevalence of mobile commerce is keeping consumers from visiting physical stores. The Australian Retailers Association sees mobile payments as a promising opportunity, however.

Retailers becoming more interested in mobile commerce

The organization notes that traditional retailers — those with physical stores — are beginning to look for ways to reduce transaction times and ensure consumer loyalty. The advent of mobile commerce has made shopping somewhat easier for consumers throughout the country, many of whom can find everything they need online and have products delivered to their homes. By embracing the convenient nature of mobile technology, retailers may be able to secure the loyalty of consumers through the provision of simple services and support of mobile payments.

Australia Mobile PaymentsSmall retailers following the example of their larger counterparts

The Australian Retailers Association suggests that embracing mobile payments has become relatively common among larger retailers. This has created confidence among smaller companies that are beginning to consider mobile commerce as the industry standard. As such, growing numbers of small retailers are expected to adopt mobile payments in the coming years, leading to a dramatic increase in the mobile commerce activity of the country.

Companies seek to spread mobile commerce throughout Australia

Mobile payments have been seeing strong growth in Australia due to the numerous financial organizations that have been working to bring mobile commerce to the country. PayPal is one such group and has been testing a new mobile commerce platform in several countries. This platform is designed with retailers in mind, providing them with a way to offer comprehensive services to consumers that are tethered to smartphones and tablets.

New mobile payments platform launched in Australia

| June 13, 2013

Mobile payments gain traction in Australia

As mobile commerce grows more popular around the world, new payment platforms are emerging in several markets. In Australia, mobile payments start-up FLASHiZ has announced its official opening in Sydney. The start-up has plans to launch its new mobile payments platform in the coming months in an effort to engage the growing number of mobile consumers in Australia. FLASHiZ aims to make mobile payments as accessible to consumers as possible and will be focusing on numerous tools to ensure that this is possible.

FLASHiZ puts QR codes and NFC tags to good use

FLASHiZ leverages both QR codes and NFC tags in order to facilitate mobile payments. NFC technology has long been a staple in mobile commerce and most modern mobile commerce platforms are based upon the technology and its capabilities. Not all mobile devices support NFC, however, which is why FLASHiZ also makes use of QR codes. The codes help facilitate mobile payments for those that do not have NFC-enabled mobile devices.

Australia Mobile Payments - NFC and QR CodesNew platform can help with loyalty programs

FLASHiZ expects that its mobile payments platform will be integrated into stores and other sectors in the coming months. The company’s software could serve a variety of purposes as it does not only involve mobile commerce. FLASHiZ notes that its software can be used to develop and manage loyalty programs designed to engage consumers that rely heavily on the smartphones or tablets.

FLASHiZ may be able to find success in mobile payments

Mobile commerce has been seeing modest growth in Australia recently, but the country is still considered an attractive market for this sector. Companies like FLASHiZ are becoming more common as demand for new mobile payments platforms grows. Larger companies have yet to find significant traction with consumers in this sector, which may provide FLASHiZ with an opportunity to find some degree of success in its endeavors.