Tag: australia mobile commerce

Mobile commerce platform hits turbulence in Australia

| January 15, 2014

Australian mobile commerce app runs into trouble

Australia’s Commonwealth Bank recently released its CommBank mobile application that was meant to usher in a new era of mobile commerce throughout the country. The application, however, may not be able to accomplish such an ambitious task because of its use of NFC technology and the fact that it is available specifically for the Samsung Galaxy S4. While NFC has formed the backbone of mobile commerce for some years, the technology is not widely available on mobile devices, making it difficult for many consumers to take advantage of NFC-enabled applications.

Consumers have trouble getting app to work properly

NFC-dependance is not the only problem that the CommBank app has had to deal with. Even users with Galaxy S4 devices have been reporting a great deal of frustration when trying to get the application working properly. According to many consumers, initiating a mobile payment using the application is quite difficult. Moreover, before the application can be used, consumers must input their financial information, such as a credit card number. The application is often unable to store this information or consumers have found great difficulty in actually linking this information to the application itself.

Mobile commerce continues to contend with problems

Mobile Commerce - AustraliaMobile commerce in general has been beset by technical problems for nearly as long as it has existed as a concept. Applications designed as commerce platforms are not perfect and glitches in these platform’s abilities to retain information are somewhat common. Hastily developed applications are more susceptible to failure that those that have been in development for prolonged periods of time, but any kind of application that offers lackluster service can provide consumers with a poor experience.

Consumers run into issues when purchasing from retailers

The CommBank application is also being beset by some unforeseeable problems. Some consumers have reported that retail employees have denied accepting mobile payments, simply because these employees are not yet acclimated to the idea of paying for products using a mobile device. Awareness is often a problem when it comes to the adoption of new technology and unforeseeable issues concerning awareness are difficult to prepare for.

Mobile payments firm aims to mimic success of Square

| October 17, 2013

Mobile payments company uses Square as an example

Mint, an Australian mobile payments company, has been negotiating with three of the largest banks in Australia concerning the launch of a new mobile commerce platform. The company intends for the platform to emulate a similar platform designed by one of the leading companies in the mobile commerce field: Square. U.S.-based Square boasts of one of the most widely used and successful mobile payments services in the world, making it an attractive example for Mint’s initiative.

Mint to base new solution off of Square platform

Mint develops a variety of white label mobile payments applications for several companies interested in engaging mobile consumers. The company recently attained accreditation from Bendigo Bank, giving it the green light to pursue a new payment card initiative. Last month, Mint launched a small card reader designed for smartphones in New Zealand. The reader can process payments from credit cards, making mobile commerce somewhat more accessible to consumers without NFC-enabled devices. This particular product is being used by more than 1,000 Bank of New Zealand customers.

Mint - Mobile PaymentsRegulations may impede success

Mint is expected to launch another mobile payments service within the coming weeks and its latest offering is expected to be based heavily on that pioneered by Square. Square boasts of more than 4 million users worldwide and processes some $15 million in mobile payments every year. Much of Square’s success has been garnered through the relatively lax regulations that exist in the U.S. concerning mobile payments. In Australia, however, staunch regulations may make it difficult for Mint to mimic the success of Square, especially because Mint is forced to work through banks rather than market its mobile commerce solution directly to businesses and consumers.

Consumers eager for NFC-free mobile commerce

Mobile payments are becoming more popular among Australian consumers, which bodes well for Mint’s future plans. Many people are demanding access to mobile commerce services that are not based on NFC technology. This is due to the low availability of NFC-enabled devices. Mint is well positioned to meet consumer demands with its technology and line of products.