Tag: aurasma

Augmented reality to be used for covers of famous gaming magazines

| October 24, 2012

 Augmented reality to promote Far Cry 3

Augmented reality continues to make waves in the world of print, as some of the world’s most prolific gaming magazines announce that they will be using the technology for upcoming cover stories. Xbox Magazine, Playstation Magazine, and PC Gamer have all announced that they will use augmented reality for special editions of their covers featuring the upcoming game Far Cry 3. To accomplish this, the magazines have teamed with Aurasma, a leading augmented reality platform.

Future US sets sights on interactive technology to engage readers

Future US, which owns the magazines, has decided to use augmented reality in order to engage readers in a more dynamic fashion. The technology has proven itself capable of accomplishing this feat effectively in the past in numerous marketing campaigns. Future US believes that the technology can help bring new content to the audiences of the magazines in a way that they will enjoy and help generate hype behind the looming release of Far Cry 3.

Readers will be able to access exclusive content through special edition coversAugmented reality browser

Playstation Magazine will be the first to run its augmented reality cover on October 23. Both Xbox Magazine and PC Gamer will run their covers on November 6. Readers with smart phones equipped with the Future AR application will be able to access the digital content that is contained within the covers of these magazines. This content will range from exclusive video footage of the game to interviews with the game’s developers.

Augmented reality may help print remain relevant

When it comes to games, augmented reality is most often used as a gimmick to provide some novelty entertainment to gamers. The technology could help print establish a foothold in a time where most consumers favor their mobile devices over traditional media. Though magazines have managed to hold some favor with consumers, many publications are still feeling the pressure caused by the advent of mobile technology. Thus, these publications must find ways to adapt if they want to continue being relevant with their audience.

KISS teams with Aurasma to embrace augmented reality

| October 20, 2012

 

KISS uses augmented reality for new studio album

Legendary rock band KISS has teamed with Aurasma to bring their latest album Monster to live through augmented reality. The band’s 20th studio album will be its first to feature augmented reality and the content that will be contained within the album will be aimed at providing fans with an engaging experience. KISS fans will be able to see 3D animations developed by the band and Aurasma using their smart phones or other mobile devices.

Technology provides fans with digital content

Augmented reality often garners acclaim for its entertainment potential. The technology can turn nearly any static product into a highly interactive experience through the use of digital displays and dynamic content. Tech-savvy consumers have taken an acute liking to augmented reality and this has not gone unnoticed by KISS. Thus, the band teamed with Aurasma, a leading developer of augmented reality, to present fans with something new.

KISS far from pioneer of augmented reality

KISS suggests that Monster is the first rock album to make use of augmented reality, but this is not the case. Nearly three years ago, Portuguese band Blaster Mechanism released an album featuring augmented reality artwork called Mind At Large. Nonetheless, KAugmented Reality used by rock band KISSISS is eager to promote the augmented reality capabilities of its new album and encourage fans to access this content using the Auramsa mobile application, which is available for both iOS and Android platforms.

Band may use augmented reality again in the future

KISS is not the first in the music industry to use augmented reality and it will likely not be the last. The technology has managed to win favor with the music industry because of its potential in marketing and consumer engagement. Consumers have responded well to the augmented reality campaigns that they have been confronted with from the music industry, adding fuel to the proverbial fire. KISS currently has no further plans for augmented reality that it has announced, but if fans show enough support, the band may opt to make use of the technology again in the future.