Tag: aurasma

Augmented reality tattoos created by visual artist

| August 26, 2013

The technology helps to bring the ink to life in a unique display of form, surface, and texture.

A visual artist named Alison Bennett has used augmented reality in a unique new way as she used the technology in combination with iPads to turn people’s existing tattoos into three dimensional artwork that appears to come to life in front of the viewer’s eyes.

The exhibit Bennett created is called “Shifting Skin” and was on display at a gallery near Melbourne, Australia.

The tattoos that were used for the augmented reality art had already been created and were not designed specifically for use in this artwork. Instead, Bennett found ink that she liked and decided to use the technology to provide a unique type of examination of surface and texture in order to produce a three dimensional experience that had never been created before.

The augmented reality technology turned a flat image into a moving, three dimensional experience.

augmented reality tattooTo do this, the images of the tattoos and their surrounding skin were taken using a flatbed scanner. Bennett then ran the tattoo images through her augmented reality program. The result was an adventurous one that enhanced the effect of the existing image and added to it with additional graphics and animations.

When the augmented reality tattoos were viewed through a tablet, it turned the two dimensional image into one that appeared to “come to life” and float in a three dimensional way within the space of the real environment of the gallery. When seen through the device screen, it looked as though the person’s skin in the background of the tattoo turned into a type of topographical map of different surfaces, depths, and tones.

The reason was that the artist ran the scanned images through an algorithm that focused on texture and tone and rendered them in this unique new visual way. The augmented reality overlays were then added, powered by Aurasma, which turned the tattoos into three dimensional body art structures.

The augmented reality exhibit was displayed near Melbourne, Australia, at the Deakin University Art Gallery. It has since drawn a considerable amount of interest as well as the eye of the world as it applied this cutting edge technology in a way that has never before been seen.

Augmented reality to contribute to learning in thousands of classrooms

| July 22, 2013

A new deal with Aurasma has schools using A.R. technology to help to provide a high tech educational experience.

A new educational augmented reality deal with Aurasma is about to build on the already hefty client list that is approximately 20,000 long for that company, which also has 6 million monthly active users.

Since the beginning of the year, the company has seen its customer base increase by 17 percent.

Aurasma is already providing augmented reality technology in over 100 different countries and its usage includes campaigns with companies such as GQ, Dreamworks, and Vanity Fair. Now, the firm has just secured a new deal for providing educational technology with Walsworth Yearbooks. This will allow the tech to be integrated into school lessons across the United States.

This will allow student in schools across the United States to create their own augmented reality content.

Walsworth is among the largest 50 publishers in the United States and it will be providing students with support to teach them how to use Aurasma Studio CMS to create augmented reality content.

This deal follows closely on the heels of the launch of its augmented reality app called Yearbook 3D. That allows students with mobile devices to be able to scan their yearbook covers and event supplement in order to be able to access animations and video content. The head of global marketing at Aurasma, Lauren Offers, said that “Aurasma’s Partners in Education program was designed for partners like Walsworth to take advantage of Aurasma’s powerful platform and help educate the younger generation on emerging technologies like augmented reality.”

Offers also added that they have been impressed with the commitment and dedication demonstrated by Walsworth in temrs of providing young adultAugmented Reality - classrooms and yearbookss with greater empowerment for embracing state of the art technologies such as augmented reality, which helps to bring the Aurasma platform to “the next level”.

The vice president of marketing and communications at Walsworth, Alex Blackwell, also added that beyond being a primary technology assistance provider for what could potentially be thousands of different schools, the company will be exposing augmented reality technology to “tens of thousands of students.”