Tag: augmented reality trends

Augmented reality is promoting advertising creativity

Tech startups that are investigating new technologies such as AR, or space as a whole, are enhancing ads.

According to a new report, tech startups that are branching into entirely new areas such as virtual and augmented reality, drones, and space, have been generating tremendous financing through investments since 2014 and are also contributing into far more creativity n the ad industry.

A recent report indicated that since last year, there have been $3.15 billion in 183 deals in these areas.

The report was on an analysis conducted by CB Insights and it was released on Friday. What it indicated was that the types of tech companies – including everything from augmented reality to satellites and space – are a considerable draw for investments and are revealing a notable shift in the way that imagers are created. This allows ads to be delivered in an entirely new way and style.

In this way, augmented reality and other tech are starting to have a spreading impact on many industries.

Augmented Reality - Ad CreativitySince 2014, companies that are focused on AR and virtual reality have managed to raise $1 billion. This tech reached a peak of $623 million in all of last year. During the first quarter of this year, that figure dropped to $114 billion. However, brands have now started some serious experimentation. Discovery, for example, which is working with AR technology and with virtual reality, will bring about the very first videos meant specifically for this type of tech.

The main launch worth discussing in this area, at the moment, is Discovery VR, which will be the very first virtual reality network. This service is being designed to be able to test the boundaries and capabilities of this tech. The first videos debut Thursday and are posted on the DiscoveryVR.com website, as well as on Android and iPhone apps, and on YouTube.

Virtual and augmented reality startups that have a specific focus on commercial uses represented 40 percent of all of the funding that has been received in this category since 2012, said the report. Some of the largest brands in AR, Blippar and Augment, for example, are among the examples of the businesses within that sub-category that received some considerable funding within that time.

Can augmented reality convince kids to like their veggies?

AR technology is being used to help to encourage children to make smarter eating choices.

Encouraging kids to eat their vegetables can be a challenging activity for parents and other child guardians, but a new effort using augmented reality technology has now been designed to help in this effort.

The use of technology through smartphones may hold the answer to making healthful eating more appealing.

A company called Powerful Plants is now providing fun and educational options that are designed to help to show kids that they can eat in a way that promotes a healthy body, while having a good time and enjoying themselves. This company goes above and beyond the simple sale of products that are interesting to kids. The packaging for those products is enhanced with augmented reality technology to help to make things even more exciting.

When viewed through an augmented reality app, the packets show vegetable characters that appear to come to life.

Augmented Reality - VegetablesThe Powerful Plants products, themselves, are seed packets that give kids what they need to be able to grow their own veggies in their own containers or backyards. Each packet comes with a character printed on it. When viewed through an AR mobile app, the cartoon character appears to come to life, moving around and talking.

The AR cartoon character provides the child with a number of fun facts about the specific type of plant that they will be growing, and that they will one day be eating. This provides the child with an education about the plant and the healthy food, in a way that is fascinating and fun for the0The combination of education and mobile technology has been increasing in popularity. Equally, a growing number of toys have been including mobile features as well as augmented reality, with companies including large brands and tiny one-product businesses working the tech into their offerings. In the case of Powerful Plants, they have managed to use this opportunity for both education and for play in order to make sure that the kid has fun, but will also take important information with them that will hopefully promote nutritious eating throughout their lifetimes.