Tag: augmented reality market

Global Mobile Augmented Reality Market 2015-2019

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real-world environment. It includes scanning the real-world environment and enhancing/augmenting by adding virtual computer-generated information to it. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world.

Global Mobile AR market to grow at a CAGR of 96.52 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile AR market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the Mobile AR market including AR Engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the Global Mobile AR market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

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The report, Global Mobile AR Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Mobile AR market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

Americas
APAC
EMEA

Key Vendors

Augmented Pixels
Aurasma
Blippar
Catchoom
Daqri
Google
Here (Nokia)
Infinity AR

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Inglobe Technologies
Metaio
NGRAIN
Seabery
Snaploader
Total Immersion
VIVIDWORKS
Vuforia
Wikitude
Zappar

Market Driver

Increased Adoption by Advertising Sector
For a full, detailed list, view our report

Market Challenge

Lack of Content
For a full, detailed list, view our report

Market Trend

Regulation of Market
For a full, detailed list, view our report

Key Questions Answered in this Report

What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?

Some predictions are saying that by the year 2018, AR technology applications will be worth investments of $2.5 billion.

According to a recent market forecast issued by ABI Research, by the year 2018, developers will be making investments of more than $2.5 billion in augmented reality apps, particularly in the marketing and retail spaces.

The researchers said that there would already be $670 million invested in that sector by the end of this year.

ABI explained that there are four primary drivers that will be defining to the augmented reality market over the next half decade. They include the combination of the technology with cloud computing, a direction toward a decrease in marker AR that is vision based, “sensor fusion” and the Internet of Everything, and smart eyewear product advances.

They identified the primary growth driver for augmented reality as being cloud computing.

According to the ABI report, cloud computing is “becoming more crucial, as well as immediate, than what has been concluded in earlier research.” ABI senior analyst, Aapo Markkanen, said that “The cloud is a natural fit for AR developers, considering how big benefits cloud-based content libraries present for image recognition technologies.”

At the moment, the biggest SDKs (software development kids) are from Metaio, based in Germany, and from Vuforia, of Qualcomm. Last year, both of these SDKs brought in cloud recognition. Moreover, the visual browser from HP called Aurasma has always had cloud at its heart. That last option – according to Markkanen – is building a considerable amount of traction as a third party app platform.

ABI explained that augmented reality will play an important role in the enabling of the Internet of Everything, particularly in the area of big data analytics; where AR and data visualizations are brought together through the use of wearable computing devices.

ABI practice director, Dan Shey, predicted that in augmented reality will “serve as a visualization medium that will make the sensor data situational, bridged to the real world surroundings,” in an environment where there will already be a tremendous number of structures and physical objects linked by sensors. He predicts that smart eyewear will be an important part of this.