Tag: asia pacific mobile marketing

Geolocation technology based services to spike in Asia Pacific region

| October 16, 2014

The use of this tech is estimated to grow from $1.57 billion, this year, to a tremendous $11.25 billion in 2019.

A recent report focused on the use of services that are based on geolocation technology has shown that the Asia pacific market is going to experience a massive amount of growth in this area.

The report was called the “Asia Pacific Location Based Services (LBS) market report” by MicroMarket Monitor.

The market for geolocation technology based services within the Asia Pacific region is going to experience a CAGR of 48.2 percent, said the report, which predicted a total this year of $1.57 billion, this year, but $11.25 billion in five years from now. This includes a full range of different types of services, including the mobile marketing techniques that are rapidly rising in popularity as it provides firms the opportunity to reach consumers at exactly the moments in which consumers are near a store, or even near a specific product within a store making ads relevant and hyper local.

That said, geolocation technology use goes a lot further than mobile marketing all on its own.

Geolocation Technology - Asia PacificThe range of different uses that were included in within this report included navigation and travel, geo-social networking, real estate and retail searches, as well as location based marketing and advertising. As the number of smartphone users rises, these technologies that are typically compatible with the standard mobile device are being used by an even increasing range of applications.

The Asia Pacific region is, in fact, the area in which location based services are experiencing the highest growth in the world. Moreover, it also holds a 19.1 percent share of the entire global market for this tech, this year. This is, in part, because the governments of many of the countries in that region, including Japan and China, are greatly dependent on location based services in order to make supply chain management easier.

Moreover, as geolocation technology continues to advance and evolve, private organizations within this region have also been stepping into this area in order to help themselves with such issues as operational efficiency. It is expected that in five years from now, this region will hold a share of 27.8 percent of the global market, said the report.

Mobile marketing sees a record 260 percent growth in India

| September 18, 2014

The fastest growing smartphone market in the world is seeing tremendous advertising increases.

According to recent data, the volume of mobile marketing is growing faster in India than anywhere else in the world, having risen by 260 percent year over year in July 2014.

Comparatively, the Asia Pacific region, which is geographically larger, saw less than half that growth.

The same data showed that the Asia Pacific region saw a respectable mobile marketing growth, but it was 70 percent, which is still considerably lower than what was experienced in India. This has caused a considerable amount of attention to be turned toward the country when it comes to advertising over smartphones. The reason that many have credited to the massive growth rate of advertising over this channel has to do with the fact that the market for this mobile device, as a whole is growing the most quickly in India.

Device users are switching from feature phones to smart phones, which is causing a mobile marketing traffic spike.

India Mobile Marketing Increases by 260 percentThe changing of the mobile devices in the hands of the public in India is leading to a transformation of the advertising marketplace. This, conclusion, and the data that lead to it, were the result of an analysis conducted by Opera Mediaworks, an ad platform based in San Mateo, California. The firm published the results of its research in a report entitled “State of Mobile Advertising”.

The report also revealed that when it comes to device tracking, the Android share of the market in India is 41.7 percent. Devices based on iOS have a tiny share of the market, with Apple devices representing only 0.4 percent. That said, it has been shown in other reports that the share of the market does not necessarily directly determine the size of the revenues that are brought in by that share.

The mobile marketing report from Opera Mediaworks indicated that both apps and social sites are at the top of the list when it comes to the types of media used for advertising to Indian consumers. This aligns with the trends that are being recorded throughout the world.