Tag: arbitron

Mobile commerce most popular among iOS consumers

| April 18, 2013

Mobile Commerce Consumers ChoiceReport highlights division in mobile commerce between iOS and Android

On the surface, mobile commerce encompasses any form of shopping, payment, or banking done on a mobile device. Below the surface, however, mobile commerce is divided into two categories: Those with iOS devices and those with Android devices. While both parties of consumers regularly participate in mobile commerce, those investing in the field are very interested in which party is more active in this realm. Arbitron, a leading media and market research firm, has released a new report highlight which group of consumers has greater representation in mobile commerce.

Mobile commerce activity highest among iOS consumers

According to the report, iOS consumers participate in mobile commerce more than Android consumers. The report notes that mobile shopping is the most popular form of mobile commerce among iOS consumers. Approximate 67.5% of iPhone users, for instance, shop from their mobile devices, whereas 43% of Android users shop from their mobile device. iOS consumers are not only spending more time in mobile commerce, of course, they are also spending more money.

iPhone users spending more time and money in mobile shopping

The report shows that iOS consumers are more likely to be affluent and have access to disposable incomes. The report suggests that the average household income of these consumers is $105,200, compared to the $89,300 average income of Android consumers. iPhone users are also typically younger than Android users and more likely to engage in marketing and impulse purchases. The majority of these users spend their time on eBay and Amazon when shopping, according to the report.

Report could push Apple to take mobile commerce more seriously

The information provided by Arbitron is important for those investing in the mobile commerce field. Firstly, the report offers some insight on what consumer demographic is participating the most in mobile commerce, allowing companies to better target their products. Secondly, the information highlights the growing demand for mobile commerce services coming from iOS consumers, which may encourage Apple to take mobile commerce more seriously in the near future.

Mobile games take up majority of consumers’ time

| March 14, 2013

Mobile Games TimeMobile games account for massive time sink for most consumers

Mobile games a very popular with a consumers all over the world, but a new study shows that these consumers are spending a large portion of their time on these simple application. The study comes from Flurry Analytics and shows that the majority of mobile consumers spend their time either engaged in mobile games or social networking. Mobile games are, however, the most popular way for these consumers to spend their time, eclipsing social networking.

Study shows that people spend a lot of their time on gaming

The study from Flurry Analytics shows that 43% of consumers spend their time on mobile games, while 26% of consumers make use of social networking applications. News and productivity applications account for only 2% of the time that consumers spend on their mobile device. Mobile games are exceedingly popular among iOS users, where these game applications tend to be less expensive than those found on the Android platform. While many games for both the iOS and Android platforms can be obtained for free, the study shows that consumers appear to favor the former over the latter.

Reports highlights the prevalence of mobile games

Flurry Analytics’ study corroborates data found from a similar study conducted by Arbitron last month. The Arbitron study showed the smartphone users spend an average of 594 minutes on mobile games every month. The study suggests that 80% of mobile consumers participate in gaming with their mobile device in some way. Another study conducted by Flurry Analytics in October 2012 also shows that tablet users tend to play more mobile games than smartphone users by a margin of 67% to 39%.

Games are attractive due to their accommodating nature

The allure of mobile games is largely due to their convenience. Most of these games are designed to be very accommodating for all types of gamers. The fact that these games can be played anywhere and at any time is also part of what makes them so attractive. Free games, in particular, tend to have the highest attraction to consumers as they do not need to be purchased before they can be enjoyed.