Tag: apps

M-commerce traffic to break the 75 percent mark this holiday season

This trend is heading around the world as Diwali shopping in India broke mobile records.

While the holiday shopping season is only just getting started in the United States, India has already had a major wave of its own m-commerce season as Diwali brought a tremendous number of shoppers to their device screens to pick up that perfect gift.

According to UCWeb, the holiday shopping traffic across India broke the 75.5 percent mark this year.

UCWeb is the company behind the top mobile browser used in India, as it holds onto a market share that is greater than 54 percent in that country. This makes that company uniquely able to understand the increases that are being seen in m-commerce activities throughout the year and at times of holiday shopping such as during Diwali.

According to the company’s managing director in India, Kenny Ye, “The numbers of users who visit Flipkart, Amazon and Snapdeal via UC Browser in the month leading up to Diwali 2015 increased over 75 percent compared with last year.”M-Commerce - Higher than 75 percent

People in India are steadily increasing their use of m-commerce, particularly during festive seasons.

Ye went on to explain that consumers in India are “embracing shopping on the go” to a growing degree. They are finding that there is a great deal of opportunity available to take advantage of the time they have while they commute or on lunch breaks, for example, in order to pick up the gifts they need for festive celebrations. It helps them to save time and to be able to find some great ways to save money on what they want to buy.

That said, this use of mobile commerce for Diwali in India has been met with some resistance in that many people are saying that it is pushing people to think of this important time on the calendar in an exclusively commercial sense, when it is supposed to mean a great deal more.

This closely mirrors the sentiment of many people who will be using m-commerce to help them to get ahead in their Christmas shopping during the holiday season in the United States. It will be interesting to see what other trends follow the same paths between the two countries and their top gift giving holidays.

Most IT pros haven’t ever created mobile apps

The results of a recent survey have shown that even among those that do, they don’t develop many.

A recent survey conducted by a Progress company called Telerik has revealed that the majority of developers haven’t actually developed mobile apps, and among those who do, they usually produce only about one per year.

Among the issues standing in the way of these mobile app developers are UX and process constraints.

Over the last few years, there has been a common mindset that has caused people to believe that the only way ahead is through mobile apps. Another belief is that pretty much every person working in IT is desperately scrambling from the world of PC or traditional server applications in order to step into mobile applications. People seem to think that, unlike PC software, apps for smartphones and tablets can be slapped together in a matter of moments and can be issued as fast as the developer wants. However, the truth of the matter is quite unlike the common belief.

The survey asked 3,000 IT professionals about whether or not they have ever developed mobile apps.

Mobile Apps - App DevelopersThe pros that do end up creating mobile applications are continually facing struggles such as delays from limited resource, stagnating progress, and even the ever changing and fad-focused demands of the market. The user experience (UX) has also become quite the issue, despite the fact that it is greatly misunderstood, and has become one of the primary struggles that are faced by developers.

The Telerik survey showed that 57 percent of all IT professionals have never taken part in the creation of a mobile app. This indicates that despite the fact that the common perception is that virtually all developers are running toward the mobile environment, that ecosystem remains one that is quite specialized.

From among the 43 percent of software developers who have actually taken a focus toward mobile apps, the average output of functional applications in a given year is one. Some of them reported that they hadn’t created any in quite some time. Progress – or the lack thereof – is one of the largest barriers to the ability of developers to create new applications, followed by ever changing tech and practices, a lack of time or tools, and limitations to the budget.