Tag: apps

Mobile commerce experience most important factor to app developers

Application developers felt that providing consumers with a smooth experience was by far the most important consideration.

Adding a mobile commerce experience to apps has given developers a whole new way to monetize their products. Now, they aren’t simply reliant upon the purchase price of the application to make money. Furthermore, enabling ads is also not the only route available to them, particularly when offering a free app.

That said, the choice to include an m-commerce checkout option also comes with several additional decisions.

For the vast majority of app developers, providing a smooth and seamless mobile commerce experience is the highest priority. They strive to provide the consumer with a frictionless experience. The hope is to add to the experience for the user, instead of detracting from it. This, according to The Evolving State of Mobile Commerce study by VisionMobile.

mobile commerce experience - appsThat research provided insight based on the participation of 1,986 app developers. These developers all used the VisionMobile platform for the m-commerce component of their apps.

The mobile commerce experience survey revealed that there are certain strategies that most developers have in common.

Among the respondents, 53 percent said they used app-store billing. This made it by far the most popular among the mobile payments options available. Geography played a role in the most popular billing methods. In emerging markets, operator billing – also known as carrier billing – were most common. This was because those are markets in which it is not commonplace to have credit cards. Thirty three percent of app developers in Africa and the Middle East used that form of payment method for their mobile commerce apps.

The survey revealed that there are three main considerations for app developers when choosing m-commerce payment methods. Those considerations were:

• Seamless and frictionless user experience – easily the most important factor, taking a top priority by 66 percent of respondents. In fact 53 percent said smooth mobile commerce experience was more important than cost.
• Security and the ability to prove it – they need to be able to enable secure payments and show that to consumers.
• Capabilities for international expansion – apps need the potential to grow beyond specific borders or regions.

WhatsApp privacy drops a peg by handing over user data to Facebook

The popular mobile messaging app will now be giving the social network its user data for ad targeting.

WhatsApp privacy is the catch users have been waiting to find. Mobile app users have wondered why WhatsApp suddenly changed from a premium application to a free one. The cost may not be in currency but will instead be in shared user data.

Facebook owns WhatsApp but has, until now, kept its fingers out of the user data files from the application.

Now, Facebook will be changing the level of WhatsApp privacy available to users. The mobile will share user data with Facebook for ad targeting purposes. Initially, it appeared that while there are certain controls being added to the mobile app’s settings, it isn’t possible to opt out entirely.

However, once a user has accepted the new terms and conditions for use of the app – a requirement for being able to use it – the mobile application automatically adds a new option within the settings for the account.  There, users can choose to opt out of the information sharing – a permanent choice that cannot be changed after it has been made.  That said, unless the users opt out, the mobile application will start sending some of the data in the account with the parent company.

This massive change was announced in a large update to the WhatsApp privacy policy.

WhatsApp Privacy PolicyA recent WhatsApp blog post said “[B]y coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp.” Facebook will be better capable of showing more relevant advertising and improved friend suggestions, said the blog post.

Beyond Facebook itself, WhatsApp will also be sharing user data with the entire “Facebook family of companies.” This may include other Facebook acquisitions and firms, such as Oculus Rift, a virtual reality firm. That said, Facebook also owns Instagram, the photo sharing network, which may mean information will be shared there, too.

Among the user information to be shared under the new WhatsApp privacy policy is even the phone number used for account verification. This has already caused many users to bristle, with displeased comments appearing over Facebook and Twitter. There are certain pieces of information that consumers are more and less comfortable sharing openly. A telephone number does not typically fall within the category of the data they are pleased to see shared with unknown recipients.