Tag: apple tablet commerce

Tablet commerce leadership held by iPads in 2013

| February 7, 2014

The shipments of these mobiles devices on a global scale maintained Apple’s crown.

According to recent tablet commerce data issued by Strategy Analytics, the shipments of these mobile devices reached 76.8 million units last year, which was an increase of 20 percent over the 64 million units that had been shipped in 2012.Tablet Commerce - iPad Success

The Android operating system has been leading this marketplace with a clear dominance.

The data from Strategy Analytics showed that in terms of the share of operating systems in tablet commerce, Google’s Android was in the lead with a massive 62 percent. That said, Apple’s iOS had a 34 percent of the whole. That said, when it came to the individual mobile devices, Apple by far sold the largest number when compared to any other specific manufacturer.

Apple saw tablet commerce, last year, that was made up of the shipment of 26 million mobile devices.

Samsung came in second when it came to tablet sales, having shipped 13.6 million. In third place was Amazon, which sold 4.6 million. The next on this list were Asus (the manufacturer of the Nexus 7), which sold 3.6 million units, and then Lenovo with its 3 million, and Acer which had 1 million.

Among the products that drove Apple to the top of the list and made sure that consumers remained very interested in the tablets that it had to offer, were the iPad Air and the iPad mini with Retina display. These were credited by Strategy Analytics as having pushed its market share upward in the fourth quarter of last year by an additional 7 percent over where it had been in the third quarter. This turned around a two quarter streak of lost share.

Overall tablet commerce was very strong last year. It saw growth of 33 percent when compared to the year before, reaching 227 million units. The Strategy Analytics director of tablets and wearables, Matt Wilkins stated that “2013 was another extremely healthy year for the tablet market.” He added that while it was not a three digit increase, as had previously been seen, it remains considerable when keeping in mind that the market is now delivering more than 200 million units worldwide each year.

Tablet commerce is still being led by iPads

| November 19, 2013

In fact, it looks as though this device is leading its sector, consumers also prefer larger screen shopping to smartphones.

A report has now been published to reveal the results of a new study that has shown that tablet commerce continues to lead the way in overall mobile shopping and that iPads are making the biggest impact among consumers in terms of buying.

The report placed specific focus on the amount of shopping that results from email marketing.

The report was issued by Yesmail Interactive. What it determined was that among all of the transactions that have been driven by marketing emails, 16 percent were conducted through the use of a mobile device. Even more, it showed that tablet commerce is producing far greater results than smartphone shopping.

Of all of the tablet commerce resulting from email marketing, 99 percent came from iPad versions of the device.

Tablet CommerceAmong all of the mobile purchases that stemmed from marketing emails, 56 percent were from tablet commerce instead of from smartphones. As iPads make up the majority of that category, this indicates that those devices are having a massive impact on the results that email based mobile marketing is having on the return on investment of these brands and marketers.

The report also noted that while Android device are gaining a steadily larger share of the overall market for those devices, they do not appear to be growing their impact on the actual purchases made over tablet commerce, at least when it comes to making purchases based on emails that they have received.

The Yesmail analysis, which included the examination of approximately 5 billion emails that were sent out by that company in the third quarter of 2013, showed that there was an 8 percent increase in the number of emails that were opened over smartphones – as 52 percent were recorded as having been opened. Moreover, 82 percent of all of the emails that were opened and that lead to clickthrus were based on Apple devices. The report’s data showed that tablet commerce – especially fro iPads – is starting to become an important part of email marketing and online shopping as a whole.